Giggly Squad Has Entered The SiriusXM Media Chat

What do you get when you combine two hilarious personalities, millions of loyal fans, and a community that turns inside jokes into cultural moments? A whole lot of opportunities for brands.

Giggly Squad, hosted by Hannah Berner and Paige DeSorbo, is now exclusively on the SiriusXM Podcast Network, bringing advertisers a new way to connect with an influential, highly engaged audience of women who tune in every week and take action on the ads they hear on the show. 

Welcome to the Giggly universe

From reality TV castmates to the recording studio, Hannah Berner and Paige DeSorbo are having the conversations they would have even with the mics off—and listeners get a front row seat to it all. Their humor makes it feel like you’re hanging out with your funniest friends, turning listeners and fans into “Gigglers,” a loyal fanbase that is willing to follow Paige and Hannah across channels and formats. 

And the Gigglers are showing up in a big way. As the #9 largest comedy podcast among women 1and the 2026 iHeartRadio Podcast of the Year award, 2 Giggly Squad has made its mark on the podcast world. With 3.8M monthly listeners 3 and 1.5M monthly YouTube views, 4the show reaches a highly engaged audience that’s 89% female, with 55% under the age of 35. 5 For advertisers, that’s an opportunity to connect with an influential community of women through the personalities and conversations they love.

Get to know the squad 

Hannah and Paige first met on the hit reality TV show, Summer House, where viewers quickly fell in love with their chemistry and shared sense of humor. From there, they took that banter and created Giggly Squad, allowing them to make a connection and cultivate community with their fans. Today, the Giggly universe has exploded across podcasts, sold-out events, bestselling books, TV deals, and major brand partnerships. 

Two voices, one cultural phenomenon

Hannah and Paige have shown up:

On screen - From comedy stand-up specials to major television appearances, Hannah and Paige are making their mark across entertainment. 

On the shelves - Their book, How to Giggle, debuted on the New York Times Bestseller list.

In the headlines - Major media outlets are covering their story, unpacking the rise of these two reality TV stars, and spotlighting their influence on women across media today.

In culture - Through sold out shows in iconic venues like MSG (which they’ve sold out four times) and Radio City Music Hall, viral moments, and industry event appearances (like this year's Built with Audio event), they’re not just tapped in with culture, they’re guiding it. 

Meet Hannah Berner, co-host of Giggly Squad and fierce presence in the media world. Hannah’s twist on the show is rooted in:

• Humor - She’s released comedy specials like We Ride at Dawn and None of My Business, while also headlining multiple sold out North-American stand up tours. 

• Grit - She’s a former competitive athlete, turning her tennis skills into a guideline for working hard towards her dreams.

• Boldness - She turns life’s unpredictable moments into pure entertainment.

Hannah’s successes have led her to receive many accolades, like being named on of Variety’s "Top 10 Comics to Watch" (2023), included in Variety’s "The New Power of New York" list (2024), and featured on The Hollywood Reporter's "Creator A-List" (2024).

Meet Paige DeSorbo, co-host of Giggly Squad and a powerful cultural influence. Paige brings her own unique twist on the show, focusing on things she loves like:

• Fashion - She’s known for her budget-friendly "Looks for Less" curation, brand ambassadorships, and charity work with The Fashion Foundation.

• Comfort - A self-proclaimed "bed bug” who makes staying in feel like the main event​ with her own sleepwear and loungewear pajama line, Daphne.

• Glamour - Her Italian-American roots keep her deeply connected with her love of luxury.

And she’s ventured beyond the podcasting world, too, finding success in endeavors across reality TV, co-authoring a book, and even doing commercials, like her Kinder Bueno debut for the 2026 Super Bowl.

The Gigglers have influence (and buying power)

The Gigglers aren’t just there for the jokes. They’re invested in the passions, personalities, and products that influence Hannah and Paige’s world. Want an inside look at this audience? They’re 83% more likely to earn $100K+ compared to the average American 1 and 73% of them are employed full-time, with 59% holding a college degree. And they’re interested in a variety of industries like retail (92% have visited a mall in the last 90 days), beauty (60% have purchased new skincare products this year), entertainment (42% consider themselves movie buffs), and travel (87% plan to take a vacation in the year ahead). 6

And when it comes to podcast advertising, Gigglers are doing more than just listening. Compared to the average American, they’re: 6

• 9x more likely to visit a retail location to purchase a product they heard advertised on a podcast.

• 5x more likely to visit a website to purchase a product they heard advertised on a podcast.

• 6x more likely to recommend a podcast-advertised product to friends or family.

Get your brand in on the giggles

This audience is listening, scrolling, watching, showing up IRL, and taking Hannah and Paige along on their daily routines. For advertisers, that means plenty of ways to be a part of the fun and connect with fans wherever they are.

Audio advertising: Jump into the conversation with host-read ads that bring brand messaging to listeners across their favorite platforms. Whether they’re commuting, working out, or just catching up with their favorite podcaster besties, brands can be a part of the listening experience. 

Video advertising: Want to add more to your audio campaigns? Make video podcasts a part of your campaign. With 1.5M monthly YouTube views and 500K monthly YouTube short views, 4 Giggly Squad brings their signature humor to the screen. Brands have opportunities to connect with listeners through video host reads, presenting sponsorships, branded short-form content, and custom integrations. 

Custom partnerships: Creativity always makes brand moments better. Take Ulta Beauty, for example. The brand teamed up with Hannah and Paige for a custom gift exchange, bringing its products into the conversation through audio host reads, a branded video segment, and product placements. 

Live experiences: The Gigglers love a good girls night out, and Giggly Squad: Club Giggly took that energy on the road with a nationwide tour spanning 70+ cities. From sold-out shows, to unforgettable fan moments, to live sponsorship, to on-site branding, these offer opportunities for brands to get face-to-face with the fandom when excitement is at its peak. Giggly Squad has sold out MSG four times, meaning these IRL moments get even better for your brand when the show and the venue are iconic to their fandoms.

Get in on the giggles

With Giggly Squad now officially on the SiriusXM Podcast Network and 255M listeners across our platforms, brands have even more access to join the conversation. 7

Come join the squad. Let’s talk. 

More podcasts, more advertising opportunities