Serialously and 10 to Life Join SiriusXM Media: Meet Annie Elise

True Crime has grown exponentially over the years, landing its place as the #3 podcast genre in the US. 1 Now, there are over 22M true crime podcast listeners weekly, 4x greater than six years ago. 2 As the genre continues to gain popularity, the SiriusXM Podcast Network is growing alongside it. Case in point: We’re welcoming two popular shows that bring in strong listenership and increased advertising opportunities.  

The voice behind the mic

Say hello to another powerful female voice in the true crime podcast world, Annie Elise. She believes in speaking up for the voices of the victims who can’t. Through her storytelling, Annie searches to find justice and change broken systems, court decisions, and outdated laws. Her mission is to create a better, safer world for the victims of these crimes and their families. Through her advocacy, Annie fights to protect children impacted by the criminal justice system. Together with her listeners, she has raised and donated $16K+ to the Child Rescue Coalition, 3 inspiring 61% of her listeners who are charitable donors. 4 

True crime gets Serialously addictive

Combining deep research with relatable commentary and candid storytelling, Serialously takes audiences beyond the headlines through case breakdowns, victim-centered narratives, and investigative deep dives. Serialously has been ranked #20 in the largest true crime podcasts in the US and the content is meaningful and binge-worthy, making listeners feel like they’re unpacking each case with a close friend. 5 

And audiences are hooked on the thrill. These listeners are young: 43% are ages 18-34. And 87% are female. Plus, they’re largely college-educated, meaning this is an intelligent, open-minded audience for advertisers to tap in to. And when you look at her reach across audio (4.2M monthly downloads) and video (2M monthly YouTube channel views), this is a great place for brands to connect with fans across multiple platforms. Advertisers can leverage sponsorship opportunities through audio, video, custom, and host-reads. 

For true crime fans, it’s 10 to Life

Behind every case is a story about real people that deserves to be told. On 10 to Life, Annie Elise approaches true crime through an empathetic lens, taking audiences inside everything from mysterious disappearances and unsolved cold cases to shocking revelations and high profile trails. She breaks down the red flags, missed opportunities, and her pursuit of justice while keeping victims and their stories at the forefront. 

Telling these stories is about more than following a case for Annie. Each episode raises awareness, educates audiences on warning signs, advocates for justice, and amplifies voices that have been silenced. Those core values keep audiences engaged across platforms, with 1.2M+ monthly audio downloads and 1M+ YouTube views. For advertisers, 10 to Life offers opportunities to connect with Annie’s engaged listeners through audio, video, and custom integrations.

Get the case with the SiriusXM Podcast Network

Advertisers who are looking to get in front of responsive, ad-receptive, and action-driven consumers, look no further. Annie Elise brings in a passionate and loyal fandom that brands want to get in touch with. With Serialously being ranked in the top 20 true crime podcasts in the US, the SiriusXM Podcast Network is now home to six shows in the top 20. 5 And did we mention we’re #1 with women?  

If you’re ready to connect with these highly influential and engaged audiences, let’s talk. 

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