Streaming ads with SiriusXM Media

Our ad-supported reach can’t be matched by any other audio brands, with SiriusXM Streaming Network reaching 10% more ad-supported listeners than Spotify, 5x more than iHeart, and 13x more than Amazon.

SoundCloud is the place to go when you need to reach young, trendsetting audiences. Looking to reach the next generation? Over 39% of SoundCloud listeners are Gen Z, 56% are multicultural, and 68% are under 35.

Targeting the right audience is paramount, but being transparent with consumers and respecting their choices comes first. That's why we consistently offer advertisers trusted, reliable targeting and measurement solutions like contextual transcription and mood-based targeting (among others).

You read that right: SiriusXM Media is the only IAB Data Transparency Certified audio publisher, with Pandora's first-party data measuring 3.8x more accurate than other publishers.

We have a number of solutions that can support any number of KPIs and help you achieve success across upper-, mid-, and lower-funnel metrics.

Our pre-packaged or custom solutions can accommodate any timeline—from one to two day turnarounds to full campaign executions. No creative? No problem. Our in-house creative studio, Studio Resonate, will create a spot for you.

Our solutions are built with advertisers of all sizes in mind and can fit any budget. So, we can help build your dream campaign without breaking the bank.

Reach out to one of our audio experts and they’ll help you get up and running.

Streaming ads are audio ads that play on our streaming network. That covers everything from Pandora and SoundCloud to SiriusXM and the SiriusXM Podcast Network. When you place an ad on one of the shows on our network, your ad plays anywhere that show does—whether that’s with us or anywhere else they listen.

Yes! SiriusXM Media provides comprehensive zero-party, first-party, and contextual targeting across the SiriusXM Streaming Network. With a logged-in user base, we leverage valuable zero-party and first-party data to build precise audience segments, ensuring our targeting is both accurate and future-proof. Based on 1B+ data points collected daily on listener consumption, we're expanding contextual targeting to meet and grow with market needs with activity, mood, and music targeting based on observed real-time audiences within streaming.

Our streaming platforms include: Pandora, SoundCloud, SiriusXM, Sonos, audiomack, idobi, and Dailymotion.

Ad pricing for a campaign varies based on where you're planning to run it. We work with advertisers of all sizes, budgets, and objectives to help them meet their campaign goals—and we can help you reach yours too.

Advertisers can set their SiriusXM Media streaming campaigns to reach listeners during specific times of the day and even align with specific activities. Music is the soundtrack to everyday life, so your message can reach listeners at key moments. You can also home in on particular music genres, like pop and country, or talk categories like sports or business.

Nope! You can run the same creative across all of our platforms.

You definitely can run both audio and display ads in a single campaign.

SiriusXM can measure ad effectiveness in a number of ways. For upper-funnel performance insights across SiriusXM satellite campaigns, we partner with Veritonic to measure creative impact and brand lift. In the mid-funnel, we work with ArtsAI and LeadsRX​ to track attribution. So, wherever your ad is placed, we'll have a way to measure its performance. Plus, we're constantly updating and improving our measurement capabilities—the sky's the limit.

We enable you to reach listeners across multiple devices.

Streaming creative best practices:

Consider the environment

Make your message relevant to the listener and the moment they're in. Unlike traditional terrestrial radio, streaming audio's targeting capabilities make it possible for you to customize your message and layer targeting options for a specialized campaign. Keep it conversational and authentic. The audio environment is more personal than other media: listeners are tuned in at home, in the car, or on the go. So speak to them in a relatable way, like you're talking to a friend.

Theatre of the mind

Bring images and stories to life using only words and sound, and let the listener's imagination fill in the rest of the story. Pandora listeners universally agree that audio triggers memories and offers an escape from visual overload.

Sonic identity

The script, music, tone, and mood of your audio spot combine to form a sonic identity for your brand. Consistent sonic branding elements, like a mnemonic, jingle, music bed, and voiceover, can create a brand’s signature in the audio space.

Employ a clear call to action

Tell the user what to do and why. Be specific and straightforward, and customize it for the platform and environment.