The latest audio advertising news to know
As the leader in audio advertising, we’re known to make headlines. This is the place for the latest news, announcements, and insights from SiriusXM Media. Thought leadership, press releases, editorials, data drops—you’ll find it all here.
In the news
Interview: Katie Nolan Joins K&C Masterpiece to Talk Sports
Katie Nolan joined Kevin, Cory, and Mike on 105.3 The Fan to talk all things podcasts, sports, and more.
Expert Insights: A Look Into Streaming, Podcasting, and Audio Ads
Jump into this podcast episode with Ari Stein, where he shares insights into the evolution of audio streaming, the growth of podcasting, and the changing landscape of audio advertising.
2025 Working Mothers of the Year
Lizzie Collins honored. Each year, She Runs It honors extraordinary mothers, celebrating their achievements in business, their leadership at home, and their impact in the community.
Want to Get Mixed Media Modeling Right? Start with Your Data!
In this article advertisers will learn how they can optimize their audio investments and improve ROI by refining their data inputs and leveraging response curves within their MMM tools.
SiriusXM Names Scott Walker As Its New Chief Advertising Revenue Officer
The longtime executive aims to expand the company’s consumer base and improve podcast measurement
Why podcasts are playing a bigger role in brands’ creator strategies
Podcast consumption is soaring, and creators are increasingly launching new shows—both of which are fueling a podcast advertising boom.
Adweek articles
Audio takes influencer marketing to the next level
Why Audio Is the Trust-Building Medium Financial Services Brands Need Right Now
Times are changing for financial services marketers. Stay on top of the game with audio.
Elevating Country-Specific Podcast Sales
Buying podcast ads internationally is complex, but the reward can be well worth it.
Audio Takes Advertising Off Mute and Into the Moment
Visual formats may dominate budgets, but they don’t always dominate attention.
Ad-Supported Music Unlocks Access for Audiences and Advertisers
Opportunities with ad-supported music content will continue to grow, providing both brands and listeners value.
Advertisers Can Make the Buzziest Moments Last Longer With Audio
Brands can make the moment—and their campaigns—last longer on streaming music platforms and podcasts.
AI Doesn’t Ruin Creative—Bad Creative Ruins Creative
The biggest threat to creative quality isn’t artificial intelligence—it’s creative complacency.
LinkedIn articles
$600 Nosebleeds, 0 Regrets - Live Music is Here to Stay
At a time when live music experiences come at a premium—something anyone looking at ticket prices knows—sponsoring free live events is a great way for brands to provide immense value to consumers.
The Mic Is On: It’s Time for Brands to Use It
When life feels unpredictable, people gravitate toward what’s steady, real, and unfiltered. Audio has become that safe space—a place where news feels more human and stories have context, not just soundbites.
Survival in 2025 Looks Like This: Sunsets, Concerts, and a Little Denial
Brands are likely struggling with the duality of the world today. Do they acknowledge the dark or do they turn up the volume on joy?
Women & Audio: An Unlikely Story of Friendship and Connection
While this isn’t necessarily a uniquely female experience, women seeking connection or friendship through audio was a clear theme we noted throughout the Women & Audio Report from SiriusXM Media and Edison Research.
Meet the Twin Flames of Digital Audio: Music & Podcasts
Digital audio isn’t just one thing…it’s a spectrum of formats, from satellite radio and podcasts to audiobooks and streaming music. But at the core of this growth are two undeniable powerhouses: music and podcasts.
Zero Clicks, Zero Context: The Death of Display and the Rise of Audio
Audio as an “AI-Resistant” channel. AI systems like ChatGPT and Google Gemini are built around text and image parsing—they don’t natively consume or render audio experiences.
Programmatic ads help auto advertisers navigate marketplace twists and turns
Vehicle segments and ad platforms are crowded, often leaving too many brands vying for the attention of the same audience of auto intenders. Programmatic offers the necessary tools to optimize performance in real time.
