The latest audio advertising news to know
As the leader in audio advertising, we’re known to make headlines. This is the place for the latest news, announcements, and insights from SiriusXM Media. Thought leadership, press releases, editorials, data drops—you’ll find it all here.
In the news
True Crime Meets Ad Power in MrBallen’s SiriusXM Deal
SiriusXM just scored The MrBallen Podcast: Strange, Dark & Mysterious, expanding its exclusive ad sales power and creator network reach.
Alex Cooper & Tinx Reveal the Future of Audio Advertising
Authentic storytelling and creator partnerships drive stronger connections between brands and audiences, showing how audio can power more meaningful brand engagement.
Taking the Power of Audio to the Stage
Sound strategies are built with audio, and successful campaigns are built with us. We made some big announcements at our Built with Audio event.
Smartless Media and SiriusXM Welcome a Brand New Podcast
SiriusXM is welcoming a new podcast. And this bound-to-be-hit show is the latest under Smartless Media's wing.
Promoting Growth with SiriusXM's Small Stage Series
Looking to connect with consumers? Look no further—intimate concerts bridge the gap between brands, fans, and artists alike.
Amazon is Serious About Audio
Amazon's latest integration with SiriusXM extends programmatic capabilities that advertisers want to get behind.
Adweek articles
It's Time to Turn Up the Creative Volume
Creativity is powerful but the role of audio undervalued. Combining the two drives advertising performance like no other.
Audio: The Core of Today’s Brand Strategy
Audio drives powerful brand impact, giving advertisers unmatched reach, cultural relevance, and measurable results across podcasts, music, and streaming platforms.
The Power of Music and Why It Matters for Brands
Advertisers that take audio seriously can tap into emotions and inspire consumers to take action.
Podcasting's New Era: 5 Game-Changers
In the last decade, podcasts have become cultural mainstays—but with expansion can come growing pains.
Why Programmatic Audio is on Big Tech's Radar
Innovative media buyers are the ones who will follow the lead of big tech and take the leap into programmatic audio.
Building Brand Trust Through True Crime Podcasts
For advertisers, the true crime boom presents an opportunity to connect with an attentive and motivated audience.
Audio takes influencer marketing to the next level
Influencer marketing has officially leveled up into a nonnegotiable for brands looking to stay relevant.
LinkedIn articles
Influencers Go Deep with Audio—Brands should Too
Influencer-led audio content is becoming a high-impact channel for brands, offering access to loyal, engaged listeners and new creative formats beyond traditional social and display advertising.
From Scale to Impact: Audio Advertising That Converts
Audio advertising is redefining brand strategy, helping marketers build stronger connections and deliver measurable results across every platform.
The Mic Is Mightier than the Monologue
Podcasts aren’t just competing with late-night TV—they’ve already stolen its spotlight.
$600 Nosebleeds, 0 Regrets - Live Music is Here to Stay
At a time when live music experiences come at a premium—something anyone looking at ticket prices knows—sponsoring free live events is a great way for brands to provide immense value to consumers.
The Mic Is On: It’s Time for Brands to Use It
When life feels unpredictable, people gravitate toward what’s steady, real, and unfiltered. Audio has become that safe space—a place where news feels more human and stories have context, not just soundbites.
Survival in 2025 Looks Like This: Sunsets, Concerts, and a Little Denial
Brands are likely struggling with the duality of the world today. Do they acknowledge the dark or do they turn up the volume on joy?
Women & Audio: An Unlikely Story of Friendship and Connection
While this isn’t necessarily a uniquely female experience, women seeking connection or friendship through audio was a clear theme we noted throughout the Women & Audio Report from SiriusXM Media and Edison Research.
