The latest audio advertising news to know
As the leader in audio advertising, we’re known to make headlines. This is the place for the latest news, announcements, and insights from SiriusXM Media. Thought leadership, press releases, editorials, data drops—you’ll find it all here.
In the news
True Crime Meets Ad Power in MrBallen’s SiriusXM Deal
SiriusXM just scored The MrBallen Podcast: Strange, Dark & Mysterious, expanding its exclusive ad sales power and creator network reach.
Alex Cooper & Tinx Reveal the Future of Audio Advertising
Authentic storytelling and creator partnerships drive stronger connections between brands and audiences, showing how audio can power more meaningful brand engagement.
Taking the Power of Audio to the Stage
Sound strategies are built with audio, and successful campaigns are built with us. We made some big announcements at our Built with Audio event.
Smartless Media and SiriusXM Welcome a Brand New Podcast
SiriusXM is welcoming a new podcast. And this bound-to-be-hit show is the latest under Smartless Media's wing.
Promoting Growth with SiriusXM's Small Stage Series
Looking to connect with consumers? Look no further—intimate concerts bridge the gap between brands, fans, and artists alike.
Amazon is Serious About Audio
Amazon's latest integration with SiriusXM extends programmatic capabilities that advertisers want to get behind.
Adweek articles
Don’t Overlook Audio — It’s a Media Mix Gap You Can’t Afford
Despite massive listener reach, audio gets underinvested. See how better data and MMM integration can unlock its full marketing impact.
Men Are Turning to Podcasts and So Should Advertisers
Men are turning to podcasts for connection and belonging. Brands can tap this engaged, loyal audience through audio
Tis the Season for Digital Audio
Discover why audio advertising drives holiday-season engagement—scale fast, reach listeners emotionally, and turn ads into action.
It's Time to Turn Up the Creative Volume
Creativity is powerful but the role of audio undervalued. Combining the two drives advertising performance like no other.
Audio: The Core of Today’s Brand Strategy
Audio drives powerful brand impact, giving advertisers unmatched reach, cultural relevance, and measurable results across podcasts, music, and streaming platforms.
The Power of Music and Why It Matters for Brands
Advertisers that take audio seriously can tap into emotions and inspire consumers to take action.
Podcasting's New Era: 5 Game-Changers
In the last decade, podcasts have become cultural mainstays—but with expansion can come growing pains.
LinkedIn articles
Rethinking Podcast Scale: Follow the Audience, Not the Charts
Big shows matter, but so do niche audiences. Brands can grow podcast campaigns with the right mix of size, strategy, and targeting.
The New Era of Podcasting and the Rise of Video
Video is transforming podcasting, driving new audience growth, and creating bigger opportunities for advertisers.
Influencers Go Deep with Audio—Brands should Too
Influencer-led audio content is becoming a high-impact channel for brands, offering access to loyal, engaged listeners and new creative formats beyond traditional social and display advertising.
From Scale to Impact: Audio Advertising That Converts
Audio advertising is redefining brand strategy, helping marketers build stronger connections and deliver measurable results across every platform.
The Mic Is Mightier than the Monologue
Podcasts aren’t just competing with late-night TV—they’ve already stolen its spotlight.
$600 Nosebleeds, 0 Regrets - Live Music is Here to Stay
At a time when live music experiences come at a premium—something anyone looking at ticket prices knows—sponsoring free live events is a great way for brands to provide immense value to consumers.
