The latest audio advertising news to know
As the leader in audio advertising, we’re known to make headlines. This is the place for the latest news, announcements, and insights from SiriusXM Media. Thought leadership, press releases, editorials, data drops—you’ll find it all here.
In the news
The Future of Audio: Identity and Changing Consumer Expectations
Audio is changing from how people listen to how brands connect. SiriusXM’s Wayne Thorsen breaks down the future of audio, identity, and evolving consumer expectations.
Audio's Transformation is Impossible to Ignore
CES showed how audio is no longer confined to simple playback—it’s now adaptive, ubiquitous, and central to how people engage with technology and media.
How Non-Traditional Players Are Shaping Ad Economics
Audio players are adding video and improving automation and measurement for advertisers. iHeartMedia, Spotify, and SiriusXM joined Amazon DSP in 2025, while SiriusXM expanded Snowflake integration, in-car targeting, and launched an ad-supported plan.
True Crime Meets Ad Power in MrBallen’s SiriusXM Deal
SiriusXM just scored The MrBallen Podcast: Strange, Dark & Mysterious, expanding its exclusive ad sales power and creator network reach.
Alex Cooper & Tinx Reveal the Future of Audio Advertising
Authentic storytelling and creator partnerships drive stronger connections between brands and audiences, showing how audio can power more meaningful brand engagement.
Taking the Power of Audio to the Stage
Sound strategies are built with audio, and successful campaigns are built with us. We made some big announcements at our Built with Audio event.
Adweek articles
The Adtech Road Ahead: Top 5 Trends Defining 2026
Explore the five trends shaping adtech in 2026, including AI’s role, privacy-safe data activation, retail media growth, and expanded podcast/video ads.
The Media Revolution: Digital Audio’s Growing Influence on Advertising
As listeners spend more of their daily media time with digital audio, including music and podcasts, brands have a growing opportunity to reallocate budgets toward audio to reflect where audiences actually are.
The Emotional Science Behind Effective Audio Creative
Brands that leverage sound and emotion in their audio ads can make listeners feel the story, not just hear it, driving stronger attention and long-term engagement.
Why 2025 Was a Big Year for Digital Audio Advertising
As digital audio continues to evolve, 2025 delivered breakthrough moments for advertisers from enhanced targeting to growing cultural relevance, offering brands new ways to connect with listeners.
The Multicultural Forces Shaping Sports, Music & Marketing
From diverse athletes transforming major leagues to globally influential musicians, multicultural culture now drives the biggest cultural moments brands want to be part of—offering a clear path to relevance and growth.
Music Streaming Isn’t Just Media—It’s a Brand Connection Tool
Music streaming offers brands a powerful way to engage audiences at scale, blending cultural relevance with advanced targeting to drive meaningful brand connections.
Don’t Overlook Audio — It’s a Media Mix Gap You Can’t Afford
Despite massive listener reach, audio gets underinvested. See how better data and MMM integration can unlock its full marketing impact.
LinkedIn articles
How Podcast Advertising Balances Safety and Scale
Podcast advertising now delivers both brand safety and scale. By using contextual insights, advertisers can align their buys with content that resonates with their values.
Rewriting the Narrative Together: ADCOLOR’s 2025 Impact
At ADCOLOR 2025, culture, connection, and collective empowerment took center stage, reminding creatives that real progress happens when we lift one another up.
Rethinking Podcast Scale: Follow the Audience, Not the Charts
Big shows matter, but so do niche audiences. Brands can grow podcast campaigns with the right mix of size, strategy, and targeting.
The New Era of Podcasting and the Rise of Video
Video is transforming podcasting, driving new audience growth, and creating bigger opportunities for advertisers.
Influencers Go Deep with Audio—Brands should Too
Influencer-led audio content is becoming a high-impact channel for brands, offering access to loyal, engaged listeners and new creative formats beyond traditional social and display advertising.
From Scale to Impact: Audio Advertising That Converts
Audio advertising is redefining brand strategy, helping marketers build stronger connections and deliver measurable results across every platform.
The Mic Is Mightier than the Monologue
Podcasts aren’t just competing with late-night TV—they’ve already stolen its spotlight.
