Build brand memories with live events advertising
Turn moments into momentum
Live events with SiriusXM Media capture attention in ways that other mediums can't, delivering high-impact moments that move audiences and brands forward.
- 82%
of event attendees plan to purchase a product from a sponsor
- +75%
avg sponsor awareness among event attendees
- +44%
avg increase in opinion of sponsoring brands
- +38%
avg increase in sponsor consideration
Make your brand the star of the show
When we put on a live event, it’s more than just a show—it’s a heart-pounding, full-spectrum, unforgettable experience. Who wouldn’t want to be a part of that? Put your brand at the center of the action while reaching highly engaged, dedicated audiences.
Event solutions
Explore our events
Studio Sessions
Give fans an intimate up-close-and-personal, unplugged experience in various SiriusXM studios across the country -- featuring live performances and behind the scenes interviews with today's hottest artists and their latest projects.
Music Row Happy Hour
SiriusXM’s flagship modern country channel The Highway has been taking over Margaritaville in downtown Nashville for Music Row Happy Hour for years. Hosted annually by fan-favorite SiriusXM personality Buzz Brainard, SiriusXM entertains and delights fans with surprise live performances and exclusive interviews with a collection of today’s hottest country music stars during the iconic fan festival.
SmartLess Live
SmartLess Live brings the wildly popular podcast to the stage for a high-energy live episode recording featuring Jason Bateman, Sean Hayes, and Will Arnett. Blending candid conversation, comedy, surprise moments, and celebrity guests, the event creates a one-of-a-kind atmosphere that gives fans unprecedented access to the personalities they know and love.
The Big Game
Since 2019, SiriusXM Media’s annual Big Game celebration has been turning heads and making headlines. As the country gets ready for the biggest sporting event of the year, SiriusXM Media kicks off the festivities with a free, one-night live concert event in the host city.
El Pulso
During Hispanic Heritage Month SiriusXM celebrates the vibrant Latin culture with an incredible live concert event hosted in the hottest market for Latin music, Miami, with brands taking advantage of the opportunity to connect with passionate fans through impactful and immersive experiences.
End of Year Celebration
SiriusXM’s End Of Year event celebrates music and entertainment with an epic concert featuring one of the hottest artists of the year. Located in a key market, your brand can reach fans during the peak holiday time frame, keeping your brand top of mind for holiday shoppers, New Year’s resolutioners, party hosts, and more.
Featured event recaps
EventsSponsorship Done Right: Big Game Weekend with Noah Kahan
Mar 13, 2026
EventsDriving Brand Impact at the HBCU Homecoming Pop Out Event
Nov 12, 2025
EventsMusic Row Happy Hour: Connecting Advertisers & Country Fans
Jul 10, 2025
EventsBrands Take the Drivers Seat: SiriusXM + Pandora Race Weekend
Feb 20, 2025
EventsCelebrating Black Music Month with Coco Jones (and Sponsors)
Aug 20, 2024
EventsBoulevard of Advertising Dreams: SiriusXM Small Stage Series
Jan 30, 2024
Today’s consumers want brands that show up where their passions live.
That’s why we create immersive experiences tied to the most relevant cultural moments, hottest music genres, influential talent, and dedicated fan communities. With exclusive performances, we give sponsors the opportunity to engage audiences in authentic environments, drive deeper brand affinity, and become part of the moments people remember.