Gain insight into cultural audiences with Fluency
It's a fact: The better the understanding of your audience, the more effective the message, the better the results. SiriusXM Media’s cultural marketing practice helps deepen connections between brands, people, and their communities.

Cultural expertise at the speed of sound
Our cultural experts are plugged into the undercurrents of culture to fuel your cultural strategy from ideation through execution.

How can Fluency help your next campaign?
On the pulse of today’s hottest trends with data, analytics, and human experience
We tap into our proprietary datasets, experienced curators, podcast creators, and A&R teams to identify trends in real time.
Trends
- Digital Audio
Digital Audio Ad Scripts: Creating CTAs That Convert
Jul 30, 2025 - Ad Creative
7 Tips for Finding the Best Voice Actor for Your Audio Ads
Jun 26, 2025 - Ad Creative
Searching for a Sonic Identity? Start With a Sonic Strategy
Apr 23, 2025 - Ad Creative
Dove Audio Ads + Mood Targeting Entice Listeners (and Senses)
Oct 29, 2024
Insights
- Streaming
Now Spinning: Latin Music Is the B-b-beat of This Summer
Jul 16, 2025 - Audience
How Advertisers Can Honor Black Pride Through Black Music
Jun 23, 2025 - Audience
How to Collaborate with Black Creators for Better Audio Ads
Jun 18, 2025 - Audience
Tap Into La Cultura of the Latino Podcast Listener
May 15, 2025
Thought leadership
- Digital Audio
Quarterly Rewind: Buzzworthy News Advertisers Need to Know
Jul 31, 2025 - Digital Audio
Digital Audio Ad Scripts: Creating CTAs That Convert
Jul 30, 2025 - Digital Audio
Female Audio Listeners: Where, Why, and How They Listen
Jul 28, 2025 - Digital Audio
Creative Tips to Add under the Tree This Holiday Season
Jul 25, 2025