Gain insight into cultural audiences with Fluency
It's a fact: The better the understanding of your audience, the more effective the message, the better the results. SiriusXM Media’s cultural marketing practice helps deepen connections between brands, people, and their communities.

Cultural expertise at the speed of sound
Our cultural experts are plugged into the undercurrents of culture to fuel your cultural strategy from ideation through execution.

How can Fluency help your next campaign?
On the pulse of today’s hottest trends with data, analytics, and human experience
We tap into our proprietary datasets, experienced curators, podcast creators, and A&R teams to identify trends in real time.
Trends
- Ad Creative
Searching for a Sonic Identity? Start With a Sonic Strategy
Apr 23, 2025 - Ad Creative
Dove Audio Ads + Mood Targeting Entice Listeners (and Senses)
Oct 29, 2024 - Events
Expert Insights on Audio Advertising that Wins
Jul 2, 2024 - Events
How to Make Generative AI Work for Your Advertising Strategy
Mar 11, 2024
Insights
Thought leadership
- Digital Audio
Digital Audio Ads: 8 Best Practices for Successful Outcomes
Apr 24, 2025 - Digital Audio
The Digital Audio Guide to Measuring Ad Effectiveness
Apr 22, 2025 - Digital Audio
Spot The Difference: Total Audience vs Addressable Audience
Apr 21, 2025 - Digital Audio
Q & A: How Does Audio Show up in Media Mix Models (MMM)
Apr 15, 2025