Cultural expertise at the speed of sound

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Get insight into the mindset and behaviors of diverse consumers.

Audience insights

Experience cultural trends as they unfold with insight from experts on the pulse of culture.

Cultural intelligence

Execute culturally relevant campaign experiences.

Campaign strategy

Leverage our in-house creative agency Studio Resonate for culturally relevant creative.

Creative solutions

Measure the impact of your campaign with our best-in-class measurement solutions.

Measurement

How can Fluency help your next campaign?

On the pulse of today’s hottest trends with data, analytics, and human experience

Learn what cultural pride looks like for AAPI, Black, Latino, and multicultural LGBTQ+ audiences and how they want brands to honor, support, and represent them.

Cultural Pride Report

Unpack the layers of cultural pride

With the 2024 Culture Trends Report, we’ve identified four major trends that are driving culture, the critical role audio plays in them, and the insights to help advertisers get in the game.

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Get up to speed with culture at large

Trends

Here’s how we use mood targeting and cutting-edge ad tech to effectively link advertisers with audiences, based on the music they’re engaging with.

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Dove Audio Ads + Mood Targeting Entice Listeners (and Senses) 

What does it take to create audio ads that earn accolades, win awards, and (most importantly) drive success with your target audience? It’s a question we hear all the time. So, we decided to answer it with some of the best in the biz.

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Expert Insights on Audio Advertising that Wins

From the best real-world applications to navigating the current landscape of available tools, we covered it all in our latest LinkedIn Audio Event, Generative AI: An Actionable Conversation for Brands.

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How to Make Generative AI Work for Your Advertising Strategy

Audio Is Magic is a fully immersive and sensorial audio experience for advertisers with no decks, no screens, and no limits. It’s a one-of-a-kind audio magic show that will inspire your next marketing campaign and dazzle your consumers.

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Studio Resonate Unveils the Magic Behind the Power of Audio

Insights

Fluency aims to deepen connections between brands, people, and communities by blending art and science to deliver cultural insights, trends, creative strategy, and measurement solutions.

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Aim Higher With Fluency: SiriusXM Media’s Cultural Practice

When most brands think about Black music, they immediately associate the community with hip hop and R&B. Black listeners’ music taste is diverse, and they listen to almost 10 genres on average. 

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Celebrating Diversity & Opportunities in Black Music

Music is the key to unlocking culture and pride in diverse listeners. As brands evaluate their multicultural advertising goals, incorporate diverse music for campaigns that resonate. Get the expert insights in our playbook. 

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The Missing Puzzle Piece to Your Ad Strategy? Diverse Music

Today’s Latinidad is being rewired. Thanks to Latin music and podcasts, stigmas are dismantled and space is created for diverse stories. Learn why audio is the way forward—not just this Hispanic Heritage Month but every month. 

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How Audio Empowers Latinos to Rewire the Culture

Thought leadership

Digital audio is fully measurable, and it's effective at meeting campaign goals from awareness down to purchase. Get answers to common audio measurement FAQs from Sona Cederquist, Senior Director, Ad Effectiveness.

Q & A: Are Audio Campaigns Measurable Across the Funnel

The right ad length makes all the difference in audio advertising. Learn the importance of deciding between short- and long-form audio and discover which length is most effective for your campaign.

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How to Find the Right Audio Ad Length for Your Brand Message

Hyper-personalized ads deliver tailored audio experiences at the perfect moment. Learn what hyper-personalized advertising is, the benefits, and how you can implement it into your next campaign. 

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Resonate Deeper with Listeners with Hyper-Personalized Ads 

Common misconceptions stop advertisers from understanding digital audio’s potential. Uncover the nine truths about why audio should be a priority in your media mix.

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Debunking 9 Myths About Digital Audio Advertising

Ready to increase your cultural fluency?

Let our acclaimed in-house agency of audio producers and creatives amplify your brand voice. 

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Hit the perfect pitch with Studio Resonate 

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It's a fact: The better the understanding of your audience, the more effective the message, the better the results. SiriusXM Media’s cultural marketing practice helps deepen connections between brands, people, and their communities. 

Gain insight into cultural audiences with Fluency