Advertise on the SiriusXM Podcast Network

With over 135M listeners every month, and a growth of 47% in the past 5 years, podcasts attract all sorts of listeners with topics ranging from the ultra-popular to the super-niche. This impact offers advertisers the unique ability to influence a diverse audience. With the SiriusXM Podcast Network, the ability to reach one in two of these monthly podcast listeners means 70M listeners a month.

The great thing about podcasts is that listeners can enjoy them anytime, anywhere, on any device or platform. With the SiriusXM Podcast Network, meet your audience in these flexible environments by running your ads on any streaming platform, even those outside of our network.

SiriusXM Media's best-in-class targeting ensures that your message gets paired with the right show to meet the right audience at the exact right moment. Plus, with innovations like category and transcription targeting and bid stream transparency at the network, show, and episodic level, we will ensure that your brand has access to suitability solutions that go beyond the brand safety floor.

Podcasts listeners are hooked on their shows. By actively engaging in the content, they're also paying attention to the ads that play—perfect for advertisers looking to grasp their audience's attention.

Because podcast listeners feel a connection to their favorite show hosts, advertisers are presented with the opportunity to have their audience experience an ad read by a trusted voice, giving them a way in.

Long-form podcasts create storytelling moments, perfect for advertisers seeking to tell their own brand stories. From host reads to announcer reads to more custom experiences, brands can present their products to a receptive audience.

We have a number of solutions that can support any number of KPIs and help you achieve success across upper-, mid-, and lower-funnel metrics.

Our pre-packaged or custom solutions can accommodate any timeline—from one to two day turnarounds to full campaign executions. No creative? No problem. Our in-house creative studio, Studio Resonate, will create a spot for you.

Our solutions are built with advertisers of all sizes in mind and can fit any budget. So, we can help build your dream campaign without breaking the bank.

Reach out to one of our audio experts and they’ll help you get up and running.

Podcast advertising brings listeners the content they crave and advertisers the flexibility, reach, and scale they need by addressing audiences wherever they listen to their favorite shows, no matter if they're true crime, comedy, lifestyle & entertainment, or one of the dozens of other genres that power their day.

Advertising on podcasts is highly effective across the funnel, allowing brands to do everything from building awareness and consideration to converting listeners.

Scale

SiriusXM Media reaches 70M monthly podcast listeners, across 1,800+ podcasts and 15 premium podcast network partners. Plus, because we're platform agnostic, your ads are heard no matter where listeners tune in to their favorite shows, from Apple podcasts to Spotify, YouTube, and everywhere in between.

Relevance

At SiriusXM, we believe in providing content that speaks to every passion and curiosity. Our diverse podcast lineup ensures there's always something for every listener. That's why we house more hit shows than any other podcast network according Edison's top 20 podcasts.

Ad pricing for a SiriusXM Media campaign varies based on where you're planning to run your campaign. We work with advertisers of all sizes, budgets, and objectives to help them meet their campaign goals—and we can help you reach yours too.

No matter where or how you buy audio, integrating into our podcasts is seamless. If you're a small business looking to test in the space, we have our own self-service platform to make transacting easy. If you are working in a programmatic buy, our podcast offering is integrated into most DSPs. Or, if you are looking to connect with our sales team to discuss your options on the platform, we can connect you.

SiriusXM Media makes it easy to place ads with specific podcasts or even genres of shows. You can place ads on top titles like: Call Her Daddy, Crime Junkie, Conan O'Brien Needs a Friend, The Read, and more, via our Podcast Show product. You can also unlock category targeting to align with genres like comedy, news, or true crime via our Podcast Everywhere and Select products.