Access major audiences with SiriusXM podcast advertising

With over 120M listeners every month, and a growth of 350% in the past 10 years, podcasts attract all sorts of listeners with topics ranging from the ultra-popular to the super-niche. This impact offers advertisers the unique ability to influence a diverse audience. With the SiriusXM Podcast Network, the ability to reach one in two of these monthly podcast listeners means 59M listeners a month.

The great thing about podcasts is that listeners can enjoy them anytime, anywhere, on any device or platform. With the SiriusXM Podcast Network, meet your audience in these flexible environments by running your ads on any streaming platform, even those outside of our network.

Podcasts listeners are hooked on their shows. By actively engaging in the content, they're also paying attention to the ads that play—perfect for advertisers looking to grasp their audience's attention.

Because podcast listeners feel a connection to their favorite show hosts, advertisers are presented with the opportunity to have their audience experience an ad read by a trusted voice, giving them a way in.

Long-form podcasts create storytelling moments, perfect for advertisers seeking to tell their own brand stories. From host reads to announcer reads to more custom experiences, brands can present their products to a receptive audience.

Advertising on podcasts is highly effective across the funnel, allowing brands to do everything from building awareness and consideration to converting listeners.

SiriusXM Media podcast advertising benefits include:

Scale

SiriusXM Media reaches 70 million monthly podcast listeners, across 2,500+ podcasts and 15 premium podcast network partners. Plus, because we're platform agnostic, your ads are heard no matter where listeners tune in to their favorite shows, from Apple podcasts to Spotify, YouTube, and everywhere in between.

Relevance

At SiriusXM, we believe in providing content that speaks to every passion and curiosity. Our diverse podcast lineup ensures there's always something for every listener. That's why we house more hit shows than any other podcast network according Edison's top 50 podcasts.

Control

SiriusXM Media's best-in-class targeting ensures that your message gets paired with the right show to meet the right audience at the exact right moment. Plus, with innovations like category and transcription targeting and bid stream transparency at the network, show and episodic level, we will ensure that your brand has access to suitability solutions that go beyond the brand safety floor.

Ad pricing for a SiriusXM Media campaign varies based on where you're planning to run your campaign. We work with advertisers of all sizes, budgets, and objectives to help them meet their campaign goals—and we can help you reach yours too.

No matter where or how you buy audio, integrating into our podcasts is seamless. If you're a small business looking to test in the space, we have our own self-service platform to make transacting easy. If you are working in a programmatic buy, our podcast offering is integrated into most DSPs. Or, if you are looking to connect with our sales team to discuss your options on the platform, we can connect you.

SiriusXM Media makes it easy to place ads with specific podcasts or even genres of shows. You can place ads on top titles like: Call Her Daddy, Crime Junkie, Conan O'Brien Needs A Friend, The Read, and more, via our Podcast Show product. You can also unlock category targeting to align with genres like comedy, news, or true crime via our Podcast Everywhere and Select products.