Audio advertising resources at your fingertips
Audio advertising is our passion. That’s why we have a library of reports, playbooks, guides, infographics, and more. From the latest cultural trends to how to build your next campaign, explore our resources for everything you must know about audio.
Proprietary reports
We’ve got the data and thought leadership, and we’re using it to highlight key trends and provide keen insight.
Just Add Audio
Our latest report proves that adding audio to your existing media mix is one of the most effective ways to extend your incremental reach and maximize the impact of your messaging. Curious how? Download the report.
Creators at the Core: Podcast Trends Report
With proprietary insights, fresh creator perspectives, and five major industry trends, this report is your all-access pass to the world of creators and the impact they have on this multi-million dollar industry.
2024 Culture Trends
With proprietary insights straight from our listeners, exclusive data across our entire portfolio, and analysis from audio industry veterans, here's your comprehensive take on culture at large, where it intersects with audio, and how to move with it.
Unpacking Cultural Pride
Unpacking Cultural Pride is your data-backed guide to understanding diverse audiences and how to reach and resonate with them through audio.
Digital Audio vs...
Your data-driven guide to comparing digital audio to tried-and-true marketing media.
Who's Who of Podcast Listening
Our 2023 report mapped out 15 listener profiles across the top podcast genres. Which audiences are listening? What are they listening to? How can you find them? The answer: with audio.
Comprehensive playbooks
Want to break through with audio? Looking for ways to hone your targeting or extend reach? We have the playbooks you need to get started.
Audio Measurement Playbook
From awareness, to consideration, to conversion—and any point in between—audio advertising moves consumers down the path to purchase. Audio ads can reach and influence consumers everywhere—and it’s all measurable.
Multicultural Advertising Playbook
Spoiler alert: Digital audio is the best channel for reaching diverse audiences—and this playbook will help you resonate with them. And here is your all-in-one guide to reaching multicultural listeners with SiriusXM Media
Digital Audio Playbook for DTC Brands
What do you get when you mix top talent, the most popular shows, exclusive live talk channels, and the best podcast network around? DTC success. Oh, and us: SiriusXM Media. This playbook is your guide to building effective campaigns.
Audio Campaign Playbook
Want more from your campaigns? Add digital audio. Not only is it a powerful standalone option for reaching your marketing goals across the funnel, but it’s also an easy, efficient, effective way to add incremental reach over other media in your mix.
SiriusXM Advertising Playbook
Howard Stern, Conan O’Brien, Andy Cohen, Megan Kelly, Kevin Hart—you won’t find bigger names all in one place. Advertising on SiriusXM taps into the power of our hosts and their connections with our listeners. And this playbook is your guide.
SiriusXM Podcast Network Playbook
Advertising has evolved. As trust in other media dwindles, brands need new ways to build relationships and influence behavior. So, how can advertisers form real connections with consumers? Podcasts. And we’ve got a playbook to show you how.
SiriusXM Streaming Network Playbook
Your consumers are everywhere, and their entertainment options are endless. So, how can you simplify your media buys and reach your ideal audiences effectively? Streaming audio is the answer. And we’ve got a playbook to show you how.
Programmatic Audio Playbook
Imagine taking the streamlined efficiency of programmatic buying for visual media to reach wider audiences, in more places, at more times of day. That’s what audio can do for your next campaign—and our Programmatic Audio Playbook will show you how.
Retail Media Network and Audio Playbook
What happens when you combine retail media networks with the power of audio? Hint: Really good things. Audio gives you more time and space to build connections and influence behavior. Get the playbook to learn how it works—and how to activate.
Handy guides
Let’s get tactical. Our guides dig deep to help you develop better, more effective digital audio campaigns.
Back-to-Class Advertising Guide
As shoppers stock up on school supplies, you have little time to grab their attention. The solution: Digital audio. Our brand new Back-to-Class Advertising Guide gives you all tools to help your brand end up in their backpacks come first bell.
The Advertiser's Guide to the Holidays
You know your industry, we know our listeners. Download The Advertiser's Guide to the Holidays for an actionable checklist on how audio can help you approach the shifting shopping landscape.
The Ultimate Podcast Advertising Workbook
Ready to take on podcast advertising, but not sure where to start? The Ultimate Podcast Advertising Workbook is your step-by-step guide to how to build, plan, and execute your first campaign.
Podcast Ad Glossary
We’re here to guide you through the entire podcast process—planning, creative, and measurement. But first, you’ll want to know the industry essentials. And it all starts with some vocabulary (we like to call it podcabulary).
Stat-packed infographics
As entertaining as they are informative, quick-hitting data that paints a picture so you can draw up advertising success.
Black Pride
It’s hard to imagine American culture without the innovation, creativity, and influence of Black communities. Mainstream culture, especially audio, is constantly transforming in the wake of waves of Black creators transforming the space.
AAPI Pride
With roots in 75+ countries, Asian American and Pacific Islanders are the fastest growing population in the US. They’re redefining cultural pride through audio, blending traditional Asian elements with American influences.
LGBTQ+ Pride in Diverse Communities
For LGBTQ+ listeners in diverse communities, audio is a safe space, and audiences are looking for support and allyship from brands—all year long.
Latino Pride
Latino pride is a vibrant, multifaceted celebration of heritage, community, and resilience. This infographic walks you through why audio resonates.
