One of the most robust targeting menus in the game

Get access to the richest audience dataset in audio. Richest in scale (160M), quality (3.8x more accurate), and stability (cookies, anyone?). Our listening signals provide direct insights into interests and attitudes, helping you connect with your audience on a deeper level. 

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Target by demo, geographic location, behaviors, multicultural affinity; use predictive audience tech, database matching over hundreds of proprietary segments.


Audience 

Find audiences through specific language settings, content category, activity, mood, mindset, brand suitability, transcription, and more. 


Contextual 

Search by inventory sources, show level, ad break options, and Daypart.


Inventory

Go even more advanced with your targeting with lookalike modeling and retargeting.


Advanced

1 billion data points at your service

Knowing your audiences is the key to building successful and impactful campaigns. Enter: Fluency, the cultural expertise and straight-from-the-listener insights you can't get anywhere else.

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Meet Fluency, our cultural advertising practice

Get to know our audiences

Gen Z is complex, and they require personalized campaigns. Our Gen Z Wanderer infographic dives into the youngest persona of Gen Z, their love for audio, and how you can reach them with SiriusXM Media. 

Recirc: Marketing to Teens: Take an Audio-first, Omnichannel Strategy

Marketing to Teens: Take an Audio-first, Omnichannel Strategy

Gen Z is complex, and they require personalized campaigns. Our Gen Z Connoisseur infographic dives into the oldest persona of Gen Z, their love for audio, and how you can reach them with SiriusXM Media. 

Recirc: Marketing to Zillennials: Pandora Breeds Nostalgia for Older Gen Zers

Marketing to Zillennials: Pandora Breeds Nostalgia for Older Gen Zers

Gen Z is complex, and they require personalized campaigns. Our Gen Z Connoisseur infographic dives into the young adult persona of Gen Z, their love for audio, and how you can reach them with SiriusXM Media. 

Recirc: Marketing to Young Adults: Connect with the Audio-obsessed on SoundCloud 

Marketing to Young Adults: Connect with the Audio-obsessed on SoundCloud

The bilingual experience starts at a young age for many Hispanic Americans, shaping their culture and identity. Learn how language fluidity defines this audience and get the best practices for reaching them.

Recirc: Over Half of US Hispanics Are Bilingual—get in Their Ear

Over Half of US Hispanics Are Bilingual—get in Their Ear

Targeting insights

Audience segmentation has transformed the way brands approach advertising. By tailoring ads to hyper-specific segments of listeners, businesses can ensure their message is both relevant and impactful. Dive into the benefits.

Recirc: Audience Segmentation in Audio Advertising—the Benefits 

Audience Segmentation in Audio Advertising—the Benefits

Geographic targeting allows advertisers to go beyond demographics and psychographics. Zero in on the ideal consumers while they’re in the right place, at the right time. 

Recirc: Right Time, Right Place: What Is Geographic Targeting?

Right Time, Right Place: What Is Geographic Targeting?

Thanks to brand safety standards, podcast advertising is very risk-averse. Learn what brand safety and suitability are and how to find the right content for your brand and target audience.

Recirc: Brand Safety & Suitability in Podcast Advertising: A Guide

Brand Safety & Suitability in Podcast Advertising: A Guide

Brand safety and suitability serve different purposes. Understanding their distinctions can help you refine your podcast advertising strategy and ensure your brand messaging lands in the right spaces.

Recirc: Brand Safety vs. Brand Suitability: What’s the Difference?

Brand Safety vs. Brand Suitability: What’s the Difference?

Advertise on this podcast

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One in two people in the US listen to our platforms—which means no matter who your audience is, we've got their attention. From families who love to cook to tech-loving teens, we have the tools and technology for your message to reach them. 

Connect with your most valuable audiences with audio