One of the most robust targeting menus in the game

Get access to the richest audience dataset in audio. Richest in scale (170M), quality (3.8x more accurate), and stability (cookies, anyone?). Our listening signals provide direct insights into interests and attitudes, helping you connect with your audience on a deeper level. 

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Target by demo, geographic location, behaviors, multicultural affinity; use predictive audience tech, database matching over hundreds of proprietary segments.


Audience 

Find audiences through specific language settings, content category, activity, mood, mindset, brand suitability, transcription, and more. 


Contextual 

Search by inventory sources, show level, ad break options, and Daypart.


Inventory

Go even more advanced with your targeting with lookalike modeling and retargeting.


Advanced

1 billion data points at your service

Knowing your audiences is the key to building successful and impactful campaigns. Enter: Fluency, the cultural expertise and straight-from-the-listener insights you can't get anywhere else.

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Meet Fluency, our cultural advertising practice

Get to know our audiences

Black podcast listeners are increasingly tuned in and taking action. See how brands can engage this influential, fast-growing audience through authentic podcast advertising. 

Recirc: What Brands Need to Know to Reach Black Podcast Listeners  

What Brands Need to Know to Reach Black Podcast Listeners 

The modern female is busy, driven, and tuned in. Discover how audio helps brands reach them in inspiring and authentic ways.

recirc: Young, Professional Women Find Empowerment and Relief in Audio

Young, Professional Women Find Empowerment and Relief in Audio

Luxury consumers crave premium experiences—and they’re listening to music, podcasts, and SiriusXM. Learn how we connect brands with today’s evolving luxury consumers via digital audio.

Recirc: Luxury Consumers Are Listening: Reach Them on Music and Podcasts

Luxury Consumers Are Listening: Reach Them on Music and Podcasts

Dive into the ultimate guide to marketing to millennials through audio. Get insights on what they listen to, why they engage, and how brands can amplify their message.

Recirc: Marketing to Millennials with Digital Audio: A How-To

Marketing to Millennials with Digital Audio: A How-To

Targeting insights

With retargeting in audio advertising, brands get a second shot at engaging with their perfect listener. Dive into how retargeting works, the various types, and the benefits. 

Recirc: How to Implement Retargeting to Find Specific Audiences 

How to Implement Retargeting to Find Specific Audiences

Audience segmentation has transformed the way brands approach advertising. By tailoring ads to hyper-specific segments of listeners, businesses can ensure their message is both relevant and impactful.

Recirc: Audience Segmentation in Audio Advertising—the Benefits 

Audience Segmentation in Audio Advertising—the Benefits

Geographic targeting allows advertisers to go beyond demographics and psychographics. Zero in on the ideal consumers while they’re in the right place, at the right time. 

Recirc: Right Time, Right Place: What Is Geographic Targeting?

Right Time, Right Place: What Is Geographic Targeting?

Podcast ads are safer than you think. Learn how brand safety and suitability give advertisers control and confidence on the SiriusXM Podcast Network.

Recirc: Brand Safety & Suitability in Podcast Advertising: A Guide

Brand Safety & Suitability in Podcast Advertising: A Guide

Advertise on this podcast

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One in two people in the US listen to our platforms—which means no matter who your audience is, we've got their attention. From families who love to cook to tech-loving teens, we have the tools and technology for your message to reach them. 

Connect with your most valuable audiences with audio