One of the most robust targeting menus in the game

Get access to the richest audience dataset in audio. Richest in scale (160M), quality (3.8x more accurate), and stability (cookies, anyone?). Our listening signals provide direct insights into interests and attitudes, helping you connect with your audience on a deeper level. 

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Target by demo, geographic location, behaviors, multicultural affinity; use predictive audience tech, database matching over hundreds of proprietary segments.


Audience 

Find audiences through specific language settings, content category, activity, mood, mindset, brand suitability, transcription, and more. 


Contextual 

Search by inventory sources, show level, ad break options, and Daypart.


Inventory

Go even more advanced with your targeting with lookalike modeling and retargeting.


Advanced

1 billion data points at your service

Knowing your audiences is the key to building successful and impactful campaigns. Enter: Fluency, the cultural expertise and straight-from-the-listener insights you can't get anywhere else.

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Meet Fluency, our cultural advertising practice

Get to know our audiences

As the youngest Gen Zers, teens are true digital natives. To this group, audio is more than entertainment but a self-discovery tool. Learn five, data-backed teen audience trends to help brands understand this influential demographic. 

Recirc: Looking to Advertise to Teen Audiences? The Answer Is Audio.

Looking to Advertise to Teen Audiences? The Answer Is Audio.

When it comes to podcasts, Gen Z started young and their appetite for the medium is growing. With 63% of Americans ages 13-24 having listened to a podcast in the last month, it's a great way for brands to reach them. 

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Growing Up with Podcasts: The Gen Z Podcast Listener Report

To reach Gen Z effectively, there’s no medium more effective than audio. Get to know the three personas of Gen Z, from Wanderers, to Connoisseurs, to Realists—and how you can reach them with the audio they love. 

Recirc: Get to Know Gen Z’s Three Personas—and Their Audio Routines

Get to Know Gen Z’s Three Personas—and Their Audio Routines

With music being such a vital expression of Black identity and culture, brands have a unique opportunity to connect meaningfully with Black audiences. Here are some insights and tips.

Recirc - How Advertisers Can Honor Black Pride through Black Music

How Advertisers Can Honor Black Pride Through Black Music

Targeting insights

Thanks to brand safety standards, podcast advertising is very risk-averse. Learn what brand safety and suitability are and how to find the right content for your brand and target audience.

Recirc: Brand Safety & Suitability in Podcast Advertising: A Guide

Brand Safety & Suitability in Podcast Advertising: A Guide

Brand safety and suitability serve different purposes. Understanding their distinctions can help you refine your podcast advertising strategy and ensure your brand messaging lands in the right spaces.

Recirc: Brand Safety vs. Brand Suitability: What’s the Difference?

Brand Safety vs. Brand Suitability: What’s the Difference?

Grassroots marketing builds relationships through highly targeted messaging. Learn if this marketing approach is right for your brand and how you can get started with our targeting capabilities.

Recirc: Adopt Grassroots Marketing to Find Your Perfect Audience

Adopt Grassroots Marketing to Find Your Perfect Audience

What is targeted advertising, its benefits, and the main types? Get the answers to these questions and more, and learn how targeted ads improve campaign performance and ROAS.

Recirc: Why Your 2025 Ad Strategy Needs Targeted Advertising

Why Your 2025 Ad Strategy Needs Targeted Advertising

Advertise on this podcast

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One in two people in the US listen to our platforms—which means no matter who your audience is, we've got their attention. From families who love to cook to tech-loving teens, we have the tools and technology for your message to reach them. 

Connect with your most valuable audiences with audio