One of the most robust targeting menus in the game

Get access to the richest audience dataset in audio. Richest in scale (170M), quality (3.8x more accurate), and stability (cookies, anyone?). Our listening signals provide direct insights into interests and attitudes, helping you connect with your audience on a deeper level. 

Stocksy comp 5526476

Target by demo, geographic location, behaviors, multicultural affinity; use predictive audience tech, database matching over hundreds of proprietary segments.


Audience 

Find audiences through specific language settings, content category, activity, mood, mindset, brand suitability, transcription, and more. 


Contextual 

Search by inventory sources, show level, ad break options, and Daypart.


Inventory

Go even more advanced with your targeting with lookalike modeling and retargeting.


Advanced

1 billion data points at your service

Knowing your audiences is the key to building successful and impactful campaigns. Enter: Fluency, the cultural expertise and straight-from-the-listener insights you can't get anywhere else.

Stocksy 3503867

Meet Fluency, our cultural advertising practice

Get to know our audiences

Audio is the MVP for multicultural sports fans. Learn how diverse audiences connect, engage, and act through streaming audio, SiriusXM, and podcasts.

Recirc: Audio Is the #1 Play for Multicultural Sports Fans

Audio Is the #1 Play for Multicultural Sports Fans

Amid economic shifts, multicultural consumers find hope and relief in audio. Learn how brands can connect authentically with Black and Hispanic audiences through podcasts and music. 

Recirc: Audio Offers Hope to Diverse Consumers During Economic Shifts 

Audio Offers Hope to Diverse Consumers During Economic Shifts

As we celebrate Hispanic Heritage Month, here’s what to know about the unique relationship between Latinos, soccer, and audio. 

Recirc: Gear up for the World Cup with Audio: Reach Latino Audiences

Gear up for the World Cup with Audio: Reach Latino Audiences

We have the teen audience trends advertisers need to resonate with this key audience—and the reach to connect with one in three Gen Zers on streaming audio.

Recirc - 5 Teen Audience Trends and What They Mean For Brands

5 Teen Audience Trends and What They Mean for Brands

Targeting insights

With retargeting in audio advertising, brands get a second shot at engaging with their perfect listener. Dive into how retargeting works, the various types, and the benefits. 

Recirc: How to Implement Retargeting to Find Specific Audiences 

How to Implement Retargeting to Find Specific Audiences

Audience segmentation has transformed the way brands approach advertising. By tailoring ads to hyper-specific segments of listeners, businesses can ensure their message is both relevant and impactful.

Recirc: Audience Segmentation in Audio Advertising—the Benefits 

Audience Segmentation in Audio Advertising—the Benefits

Geographic targeting allows advertisers to go beyond demographics and psychographics. Zero in on the ideal consumers while they’re in the right place, at the right time. 

Recirc: Right Time, Right Place: What Is Geographic Targeting?

Right Time, Right Place: What Is Geographic Targeting?

Podcast ads are safer than you think. Learn how brand safety and suitability give advertisers control and confidence on the SiriusXM Podcast Network.

Recirc: Brand Safety & Suitability in Podcast Advertising: A Guide

Brand Safety & Suitability in Podcast Advertising: A Guide

Advertise on this podcast

By clicking "Submit form," you agree that we may contact you using the information you provide through this form. You further agree that you are submitting this information on behalf of a business interested in receiving details about SiriusXM Media’s products or services. The information you submit through this form will be handled in accordance with our <a href="https://www.siriusxmmedia.com/privacy-policy" target="_blank" id="" style="color: #0000ff; text-decoration: underline;">Privacy Policy</a>.

One in two people in the US listen to our platforms—which means no matter who your audience is, we've got their attention. From families who love to cook to tech-loving teens, we have the tools and technology for your message to reach them. 

Connect with your most valuable audiences with audio