The Unwell Network’s Big Year Means Big Wins for Brands

The Unwell Network creates and amplifies trends and cultural moments. Built by Alex Cooper and powered by the creators everyone is chronically online for, the network is Gen Z’s North Star for unpacking the tea, the magic, and the moments dominating their feeds. And millennial and Gen X women are tuning in for all the buzz, too. From reality TV breakdowns, to dating drama, to true crime, Unwell’s roster delivers it all with the authenticity and honesty audiences can’t get enough of.

And this is where influence actually moves the needle for brands. Unwell’s listeners aren’t passive, they’re plugged in, loyal across platforms, and ready to make a move when a host makes a recommendation. It’s more than a network, it’s an opportunity for advertisers who want to show up in the moments and conversations young listeners are obsessed with. 

Ready to meet the power players behind the Unwell Network? Let’s break it down. 

Call Her Daddy

• #4 largest podcast in the US 1

• #1 with women 18-26 1

Call Her Daddy is one of the most beloved shows around (especially with young women). Alex Cooper is the undisputed queen of Gen Z and is adored for her tongue-and-cheek banter and unfiltered views. With guests like Post Malone, Miley Cyrus, Simone Biles, and more, she’s asking the burning questions and keeping listeners hooked. Her audience is predominantly female (69%), college-educated (56%), and high-earners (46% have an HHI of $100K and up).

Boyfriend Material

You may know him from reality dating shows like Too Hot To Handle, Perfect Match, Heartbreak Island, and Let's Marry Harry—Harry Jowsey is one of TV’s most charming contestants. And he’s brought that energy to the podcasting booth for his show Boyfriend Material. It’s a weekly deep dive into the wild world of twenty-something dating, where nothing is off limits and oversharing is basically the brand. Every week, Harry dishes out unfiltered stories, questionable wisdom, and the kind of brutally honest conversations that keep his mostly female audience (66%) both laughing and side-eyeing every man they’ve dated. This show reigns with millennials and Gen X listeners. 

Cheers

Pour yourself a glass of wine and unwind with Avery Woods, mother of two and former ICU nurse turned lifestyle creator who brings real life to the mic in her show Cheers. Each episode blends the heartfelt stories, honest reflections, and everyday lessons she’s collecting while navigating motherhood. It’s thoughtful, uplifting, and the perfect companion for moms looking for something real amid the chaos—and the advertisers looking to connect with them. This show is hot with women, bringing in a 100% female audience who are college-educated (89%), parents (34% have kids under the age of 18), and have a HHI of $100K+ (35%).

Extra Dirty 

Do you ever miss the unfiltered energy of a sleepover? Hallie Batchelder is here to bring it to you every Thursday in her show, Extra Dirty. She gives listeners the rundown of the latest chaos in New York, from dating mishaps, to wild nights, to the kind of stories you only tell your closest friends. It’s funny, intimate, and just the right amount of TMI that pairs particularly well with a nice cocktail in hand. This is the perfect show to listen to with your girlfriends or join the 61% of female listeners in this audience, especially the Gen X listeners (40%) who like to tune in and reminisce on the nostalgia of a slumber party. 

Going West 

True crime is a genre like no other. It keeps female listeners hooked and never turns up short when it comes to content. In Going West, duo Daphne Woolsoncroft and Heath Merryman dig into cold cases that refuse to fade and disappearances that leave more questions. Their storytelling pulls listeners into the eerie details of unsolved mysteries that true crime fans can't resist—and it’s a must-have for brands who want to reach a deeply engaged and loyal community.  

HAHA Podcast

Life is funnier when you have your sisters to laugh through it with. On the HAHA Podcast, the Ha sisters Evelyn, Emily, and Erica invite listeners into their chaotic group chat, where no topic is off limits. From relationships and career wins to sibling rivalries and dynamics, the trio’s authentic chemistry has built a loyal audience of millennial and Gen Z women, with 63% between the ages of 25-34, and 80% female. 

In Your Dreams

Up late thinking about achieving your dreams? So is Owen Thiele, host of In Your Dreams, where he’s putting together his get-famous-quick plan instead of getting his beauty sleep. Since melatonin has failed him, he’s taking his midnight mania to the mic—where each episode follows a new, wildly unserious scheme to get famous (or at least go viral). Told with laugh-out-loud moments and razor-sharp wit, Owen is chasing a path to notoriety in unhinged, late-night moments on the podcast mic. And his mostly female audience (76%) just hopes he can keep it together long enough to finish his thoughts. This show is mostly popular with millennials and Gen X. And with his acting career on the rise, listeners are following along on Owen's journey across platforms.

Podcast advertising does well on the Unwell Network

If you’re looking to meet with all the educated, high-income, female listeners the Unwell Network has to offer, SiriusXM Media is the place for you. We’re the #1 podcast network, 2 #1 with women, 3 and the exclusive monetization partner for this entire roster of podcasts. From host reads to studio sponsorships, the Unwell Network is a brand's connection to an influential and highly engaged audience. And did we mention your reach can extend beyond podcasts into audio, video, and social? Let’s talk.

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