Get to Know Advertising Methods on the SiriusXM Streaming Network

Streaming audio has also become a core pillar of modern campaign planning. Listeners tune in to the medium throughout the day—during commutes, workouts, household chores, and wind-down routines—making audio one of the few formats that travels with consumers from morning to night. For brands building campaigns across multiple touchpoints, streaming audio fills the gaps that visual media leaves behind.

SiriusXM Media boasts over 94M music streaming listeners with no signs of slowing down any time soon. 1This extensive reach means your brand can connect with millions of potential customers. 

Partnering with us doesn’t just mean you can get your ads in front of a massive amount of listeners (87% of Pandora’s audience is ad-supported). 1 It also means you get access to the most popular streaming audio platforms (Pandora, SoundCloud, YouTube and YouTube Music), the most premier network partners (Audiomack), and, of course, the most effective advertising methods and technology. 

Let’s take a look at how you can leverage the SiriusXM Streaming Network. 

Platforms in the SiriusXM Streaming Network

SiriusXM Media is #1 in ad-supported streaming share of ear. 2 Here's what helps power that reach.

Pandora 

Pandora is a household name in the streaming audio world, known for its personalized listening experience. And when we say “household name,” that’s not a hyperbole. Pandora is #1 in brand awareness for online audio brands, with 83% of listeners 12 and up knowing its name. 3 We also have the data to back up high engagement. Users spend over 1B hours listening each month. 4 Additionally, Pandora has 41M monthly listeners and 66% of them are loyal listeners who’ve been tuning for 10 years or more. 5 Pandora's user base also skews toward high-income households (40% of listeners have a HHI of $100K+), making them a highly attractive demographic for brands looking to reach consumers with high purchasing power. 4

And let’s not forget addressability—an impressive 87% of Pandora's users listen with ads, providing advertisers access to a vast, highly engaged audience. 1 This strong listener loyalty means that your ads are not only heard but also have a significant impact.

Pandora isn’t just a streaming audio service; it’s a platform for discovering new music and artists. This unique interaction makes the audience more receptive to advertisements, ensuring your brand message reaches listeners in a context they enjoy.

SoundCloud 

SoundCloud is a revolutionary platform that has reshaped how music is shared, discovered, and consumed. It empowers musicians to build and grow their careers by providing them with the most progressive tools, services, and resources available. Today, it boasts 22M monthly listeners 1and a vast library of over 400M tracks from more than 40M artists worldwide, making it a critical player in the music industry. 4

Speaking of its audience, SoundCloud's user base is young (36% are ages 18-24), diverse (55% multicultural), and college-educated (57%). 6 And with 91% of SoundCloud's audience being ad-addressable, advertisers have near-total access to the platform's user base. 7 For brands that want to connect with young, influential audiences who don’t always follow the mainstream, SoundCloud is the entry point.

YouTube Audio 

YouTube is the #1 source of music discovery, and its role as an audio destination is growing fast. 8 The platform reaches 212M monthly listeners in the US 3 and 70% of YouTube users turn to the platform specifically to listen to music. 8 Meanwhile, 51% of its listeners use it to discover new music. 8 SiriusXM Media is now the exclusive advertising representative for YouTube's audio ad inventory in the US, bringing one of the world's most expansive platforms into our ecosystem for the first time. For advertisers, this means a single partner now provides access to a massive, premium audio ecosystem spanning streaming audio and video content.

Marketers can purchase guaranteed impressions at scale on YouTube's audio inventory for the first time. These ads run across audio-first content—including music and spoken word content—when users display audio-first behavior (i.e. backgrounding YouTube, using the YouTube Music app, or listening on smart speakers).

Our premier network partners

By partnering with industry leaders like Audiomack, we make it easy for brands to significantly—and easily—extend their messaging's reach.

Audiomack

Audiomack is known as the "music platform that empowers artists,” offering artists a free space to upload music. It also stands out as an indispensable partner for brands targeting young, multicultural listeners. The audience profile is compelling: Over nine in 10 listeners are multicultural and 75% of the audience identify as African American. Additionally, over nine in 10 listeners are under the age of 34. 9

Thanks to the diverse listener base, it should come as no surprise that eight in 10 of the platform’s US streams are in hip hop, Afrobeats, and Afropop genres. 9 The platform's library exclusivity, including unreleased tracks not available anywhere else, keeps listeners intentional about coming back. For brands who want to invest meaningfully in multicultural marketing and subculture-driven engagement, Audiomack is an essential part of a media mix. 

Advertising methods available on the SiriusXM Streaming Network

Audio ads

Audio has been a powerful storytelling medium for centuries, stirring strong emotions and fully engaging our imaginations. Streaming audio offers advertisers a unique opportunity to connect intimately with their audience, creating a bond that other media can't match.

• Engagement: Audio ads foster a personal listening experience, making it easier to build a direct connection with your audience

• Storytelling: The human voice can express emotions and nuances that text and images often cannot, making your message more compelling

Display ads

We offer a diverse range of display advertising solutions designed to increase user interaction and engagement. From static images to dynamic animations and interactive media, our options include banners, interstitials, and click-through arrays.

• High visibility: Display ads capture attention with visually striking placements that are hard to ignore

• Active engagement: Ads are displayed when users are actively interacting with their streaming audio app, resulting in higher engagement rates

Rewarded Ads

Rewarded ads offer exclusive perks in exchange for user interaction. These ads enhance the user experience while ensuring that your message is seen and remembered.

• Opted-in engagement: Listeners choose to engage with your ad, making the interaction more meaningful

• Premium features: Offering ad-free listening or premium features in exchange for viewing your ad creates a positive association with your brand

Video ads

Video ads combine the power of audio with compelling visuals, creating a multi-sensory experience. These ads are perfect for high-impact campaigns that require visual engagement. Our video ads are designed for maximum impact. We ensure your message is seen and heard by only serving ads to listeners who are actively engaged with our app and have their phones unlocked.

• 100% share of voice (SOV): Enjoy a clutter-free environment where your ad stands out without competing for attention

• High viewability: With viewability rates between 80% and 90%, our performance metrics exceed industry standards, ensuring your ads get seen 4

• Zero waste: We guarantee 100% in-view performance, so you only pay for ads that are actually seen by your target audience

Custom solutions

Custom solutions include sponsored stations, artist sponsorships, and tailored ad experiences. These solutions align your brand directly with the content that listeners love, creating a deeper connection.

• Less intrusive: Custom solution ads are less intrusive, reducing disruption and increasing the likelihood of positive engagement

• Opportunities for creativity: By thinking outside the box and creating unique, memorable experiences, you can capture your audience’s attention and leave a lasting impression

• Enhancing brand perception: By aligning your brand with content that your audience loves, you position yourself as a thought leader and innovator in your industry

Why privacy-first personalization matters more than ever 

As third-party cookies continue to phase out, many advertisers are left searching for reliable ways to target audiences with precision. SiriusXM Media has a distinct advantage here, and it’s one built over decades of direct listener relationships and engagement.

Our targeting is powered by first-party data collected through listener consent across Pandora and our broader network. That means personalized, relevant ad experiences delivered without relying on third-party cookies. 

The SiriusXM Media privacy-first approach includes several key pillars:

• Consented audience data: Every data point we use comes from listeners who have opted into our platforms and agreed to our terms—no workarounds, no guesswork

• Contextual targeting: By analyzing what listeners are feeling and doing in real time—genres, moods, activities—we deliver ads that align with the moment, not just the demographic

• Personalized experiences at scale: From mood targeting on Pandora to genre-based segments on SoundCloud, advertisers can reach exactly the right listener in exactly the right context

This approach protects both the listener and the advertiser. Brands get the precision they need. Listeners get experiences that feel relevant rather than intrusive. And as the industry continues to navigate the post-cookie landscape, SiriusXM Media's infrastructure ensures your campaigns remain effective, compliant, and future-proof.

Make the most of the SiriusXM Streaming Network

Whether you're running your first streaming audio campaign or looking to expand the reach of an existing strategy, the SiriusXM Streaming Network offers the scale, targeting precision, and format flexibility to meet your goals. With 94M music streaming listeners across Pandora, SoundCloud, YouTube and YouTube Music, 1and the #1 position in ad-supported streaming share of ear, 2 there's no better place to be heard.

Ready to build a campaign that cuts through the noise? Let’s chat. 

More streaming audio advertising insights