Advertise on Pandora, the largest ad-supported audience in audio

87% of Pandora users are listening to their favorite music with ads included. While millions of music lovers don't mind ad breaks, advertisers are reaching and influencing more ears than they would on Spotify. Plus, when it comes to broadcast radio, Pandora's reach is larger than 204 US markets.

48% of Pandora listeners are loyal—meaning nearly half have been with the platform for over a decade. No fickle audiences here; these are devoted, reliable listeners.

Pandora's strength in personalized entertainment goes beyond the playlist by offering privacy-forward targeting options that help advertisers reach their perfectly-matched audience with the right messages at the right time. From first-party data to contextual solutions, your ads will land with listeners—and it's all measurable from awareness to conversion.

Pandora is intimate, laid back, and honestly, a vibe. Advertisers get to be a part of that scene sharing their brand messages in a quality, uncluttered environment. Then, when listeners are interacting with the platform, advertisers not only have their ears, but can also catch their eyes with visual elements that reinforce key messages.