SiriusXM Media Is the First Audio Partner Integrated into VideoAmp’s VXP™

Consumers aren’t choosing between audio and visual media. Throughout the day, they’re moving between the two seamlessly. Live talk on the commute, music as they work and run errands, short videos or a podcast while they cook, and then TV shows as they settle in for the evening. But planning effective media buys to align with this behavior hasn’t been as seamless for advertisers. Until now.

We’re excited to announce SiriusXM Media’s new partnership with VideoAmp, moving the industry closer to converged media planning. We’re now the first audio partner integrated into VideoAmp’s cross-platform planner, VXP™, allowing advertisers to plan audio alongside video and CTV and quantify incremental reach in a single planning environment. Pandora can now be found in VXP™, with podcast and SiriusXM satellite data to follow later this year.

This integration is a major milestone—not just for SiriusXM Media, but for audio as a vital component of modern media strategies.

Get to know VideoAmp and why VXP™ matters

VideoAmp is a tech-forward measurement and planning platform focused on unifying linear, streaming, digital video, audio, and OEM data for cross-screen planning. Its VXP™ solution is a planning environment that allows agencies and advertisers to allocate budgets, evaluate reach and frequency, and understand cross-platform overlap across publishers—all powered by privacy-safe, first-party data.

VXP™ includes premium partners across TV, streaming, CTV, and OEM environments, including AMC Networks, Disney, FOX, Paramount, and Snap. The addition of SiriusXM Media marks the first time audio is included in VideoAmp’s planning solution. Now, advertisers will be able to see how audio works alongside video and CTV—not as a supplemental channel, but as a true driver of incremental reach.

Unlock the power of audio and audience data

With more than one billion signals enriching audience profiles and years of listening data across platforms, we transform listening behavior into actionable intelligence for advertisers. Our integration with VideoAmp is rooted in our deep investment in understanding the audio audience. 

Advertisers that leverage VXP™ will now be able to do the following within VideoAmp’s planning environment:

• Plan audio alongside video and CTV inside VXP™. Audio appears as a true channel in the same planning workflow as major TV publishers.

• Quantify audio’s incremental reach vs. linear and CTV. VXP™ uses currency-grade big data and SiriusXM Media logs to show unduplicated reach.

• Plan allocation outputs. SiriusXM Media publishers can appear in budget allocation models, impression % breakdowns, and reach analysis.

• Include SiriusXM Media publishers in advanced audience planning. VXP™ can plan against first-party, third-party, demo, or TV-content audiences using VideoAmp’s VALID™ ID Graph.

In short, this partnership allows advertisers to plan audio buys alongside video and CTV, bringing clarity, scale, and accountability to the process.

Add audio—and SiriusXM Media—to your plans

We’re at the forefront of evolving siloed channels into unified, audience-first strategies. And with our partnership with VideoAmp, you can confidently add audio to your media plans. We’re bringing audio into the same environment as TV and CTV to allow you to plan more holistically, quantify true incremental reach, and build cross-platform strategies that reflect how people actually consume media today.

Let’s talk.

Learn about more of our integrations