Siriusxm Media & Amazon Ads Expand Programmatic Audio Offering in Amazon DSP

As audio becomes an integral part of holistic programmatic campaigns, SiriusXM is making our premium inventory more accessible to buyers with integrations via the DSPs of their choice. In partnership with Amazon Ads, advertisers can access both Pandora and podcast ad inventory. Advertisers can reach 41M monthly listeners through Pandora. And with the addition of our podcast network, brands can connect with 70M podcast listeners through some of the biggest shows around.

Amazon DSP buyers can start purchasing Pandora streaming music inventory and SiriusXM Podcast Network through the AdsWizz supply-side platform (SSP). SiriusXM Media is the largest audio platform to join Amazon DSP, allowing brands to fold premium audio into their omnichannel campaigns with ease, backed by Amazon’s unmatched first-party insights to deliver smarter, more effective results.

Why This Matters for Advertisers

What does this mean for you? More reach, more impact, and a whole new level of opportunity in the fast-growing world of digital audio. 

Audio is powerful, personal, and integral to the modern media mix. Listeners aren’t just hearing ads—they’re engaging with them during their daily routines, from commutes, to workouts, to chores, to me time. With nearly eight in 10 Americans ages 12 and up opting in to digital audio, it’s one of the best marketing channels around for both reach and resonance. 

Yet, despite audio’s massive reach and nearly universal appeal, ad spend has lagged behind. Our partnership with Amazon DSP helps close that gap by giving buyers the tools to buy, measure, and integrate audio alongside other channels.

Through this offering, advertisers can:

• Reach audiences with unparalleled precision. Pair Amazon’s trillions of signals and shopping, streaming, and browsing insights with SiriusXM Media’s premium streaming audio and podcast inventory to connect with high-intent listeners when they’re most receptive.

• Measure real outcomes with precision. With AI-enhanced measurement and attribution tools, advertisers can tie SiriusXM Media audio exposure directly to conversions and business impact—bringing audio accountability in line with other formats.

• Integrate audio into omnichannel strategies. Make the reach and premium listening environments that SiriusXM Media offers a central element of your holistic marketing strategies. Programmatic buying through Amazon DSP allows brands to unify planning and reporting across audio, video, and display.

Building on Our Programmatic Audio Advantage

This integration with Amazon DSP builds on our leadership in programmatic audio. Our offering already gives buyers flexibility to transact the way they want—via direct deals and private marketplaces—powered by AdsWizz, our advanced ad tech platform.

Use your preferred DSP (now including Amazon DSP) to activate across our media channels. We make it easy for advertisers to access:

• Programmatic audio expertise. Launched in 2018, our programmatic offering transforms traditional buying with a true programmatic-first auction approach.

• Reach and scale. We’re your one-stop shop for reaching engaged consumers because we’re home to the largest ad-supported audience in audio.

• Data-driven targeting. Build connections with your ideal consumers with our comprehensive suite of audience, contextual, and inventory targeting capabilities.

• Bid signal transparency. You’ll know all the ad delivery details, including where, when, and how your ads play.

• Full-funnel measurement. Prove impact with partners like Veritonic, Nielsen, and Claritas. We can measure everything from brand lift to sales—including brand safety/suitability.

Make Us Your Programmatic Campaign Partner

This is the latest innovation we’re bringing to audio advertising—and we’re just getting started. SiriusXM Media combines innovation, scale, expertise, and creativity to help your brand forge deeper connections with your target audiences.

Let’s talk.

Learn More About Programmatic Audio