SiriusXM Media & Narrativ Introduce AI Voice Replicas for Audio Ads

Jun 17, 2025

What do you get when you combine the power of audio creative experts and the talent of top voice actors with the speed and efficiency of AI? The answer is the latest innovation in audio advertising from the leading audio company (i.e., us).

Today, SiriusXM Media announced our new agreement with Narrativ, the trailblazing AI voice platform. We’re bringing AI-generated voice replicas to brands of all sizes, allowing them to quickly and ethically develop quality audio ad creative. This collaboration will offer advertisers smarter, faster, and more scalable ways to bring their stories to life.

What’s New: AI Voice Replicas

Imagine tapping into a library of rich, professional voice talent to generate and scale your ad creative quicker than ever. That’s the impact of this new AI-powered creative solution. Built on cutting-edge technology, AI voice replicas are developed around the voices of real voice actors who opt into Narrativ.

Soon, advertisers will be able to create audio ads featuring the AI voice replicas from a roster of talent using our self-service tool: AdMaker. Unlike other AI voice solutions, these won’t be generic, overused voices. Instead, brands can leverage expertly crafted and ethically licensed voices, backed by the unmatched creative direction of the team at Studio Resonate, our in-house audio creative agency.

Why It’s Important: Innovative, Creative, and Scalable

Many brands don’t have audio assets at the ready, few agencies specialize in audio ad creative, and traditional radio ads can be disruptive in intimate, on-demand digital audio environments. And for small and mid-sized brands, developing custom, compelling ads may strain advertising budgets.

We’re excited to offer an innovative, creative, scalable solution to these challenges and more.

Faster production: While benefiting from the expertise and human touch of Studio Resonate
Easy access: Premium voice talent for brands of every size
Combine personalization and scale: Advertisers can easily produce a variety of ads to speak to every audience

Win-Win: Good for Advertisers and Voice Talent

AI voice replicas aren’t just about efficiency; they’re ethical, too. The Narrativ AI voice platform is endorsed by SAG-AFTRA, delivering consent, compensation, and control to voice actors.

The Narrativ platform gives voice talent full control of their AI replicas. Not only are voice actors compensated each time their voice is used, but they also approve each use. Replicas open a new revenue stream for voice talent, allowing them to continue to book jobs as their AI voice replicas work on additional projects, all while remaining in complete control of their voice and their brand.

How It Works: AI Innovation Meets Human Creativity

The robots are not taking over. There’s always a human at the helm to ensure high-quality creative production, with and without AI voice replicas. We’re all about authenticity, quality, and brand alignment, which means human innovation, vision, and guidance. Studio Resonate will continue to bring its award-winning production to AdMaker.

We’re building the most intuitive and powerful creative toolkit in audio. Whether you’re a local business or a global brand, our solutions are designed to make audio advertising turnkey.

SiriusXM Media: Audio Advertising for Tomorrow

From how your ads sound, to where they play, to who they reach, you can do it with the best talent, tech, platforms, and networks in the biz. And now we’re making it easier than ever to go from concept, to ad insertion, to results.

Ready to explore the future of audio advertising? Let’s talk.