SiriusXM Media Takes the Gold: #1 Podcast Network

We’ve got something to celebrate—the SiriusXM Podcast Network is ranked #1 for listeners 18+. But don’t just take our word for it. The latest data from audio measurement firm Edison Research backs us up.

The question is: What does being the #1 podcast network mean for advertisers? It means everything from bigger reach to deeper connections with audiences who are not just tuning in—they’re engaging. And that means your message lands exactly where it counts. When listeners choose SiriusXM Media, they're also choosing the brands who are along for the ride. 

Podcasts are more than just a form of entertainment, they’re a lifestyle, and listeners are committed, engaged, and obsessed. 

The SiriusXM Podcast Network Reigns Supreme

Being named the #1 podcast network came as no surprise when we looked at the numbers. With 70M monthly podcast listeners, 2500+ podcast shows, and 15 premium podcast networks under our belt, we’re the fastest growing network in the space, and our roster of talented voices and stories just keeps growing. 

For advertisers, this translates to unparalleled scale and access—giving brands inside access to the largest collection of podcast networks in the industry and covering every genre, voice, and audience you want to reach. From true crime hits like Morbid to soothing self-help shows like The Mel Robbins Podcast, our slate connects brands to the conversations people care about the most. Listeners get to choose their genre du jour and advertisers get better reach—a win for everyone, especially brands. 

Credible Research Shows Our Rise to the Top

The SiriusXM Podcast Network, beats out Spotify, iHeart, and Wondery. But don’t just take our word for it. The latest data from Edison Research backs us up. How do we measure up compared to other big names in the game? SiriusXM Media reaches 27M more monthly podcast listeners than iHeart podcasts and +43% more per week. And if you take a look at Wondery, we reach +187% more podcast listeners weekly and our roster has almost 2x more shows in the top 50.  

The SiriusXM Podcast Network has more shows in the top 20 (and the top 10) than any other network. And platforms like Spotify don’t have quite the reach as you would think. In fact, their reach is centered around The Joe Rogan Experience—78% of Spotify’s audience listens to this show and no other Spotify shows, which means they only reach 5.9% of other listeners weekly. Not only do we have premium podcasts on our slate, we’ve got loyal audiences tuning in and following along with the influential creators in the space.

Best in Key Audiences

In addition to our reach with adults 18+, we also took the top spot for key audience demographics, including women.

When you look at female podcast listeners, SiriusXM Media reaches:

• 73% more female podcast listeners than the next network

• Women 13+

• Women 21+

• Women 35-54

• Women 55+

Advertising Opportunities that Top the Charts

We’ve got reach beyond just the shows, with omnichannel approaches and creators who rule the media across socials, video, and audio. And the advertising opportunities let you expand your influence on audiences far and wide:

• Podcast everywhere - Scale your message to listeners across +2500 shows

• Podcast select - Zero in on your preferred audience across multiple podcasts

• Video host reads - Your brand featured in a visual format + SiriusXM Media talent = elevated messaging

• YouTube video podcast ads - You’ve got options from custom video segments to a digitized experience across all our podcast content

• Social media extensions - Giving advertisers room to explore beyond custom 

• Custom solutions - Integrate your brand into a show with extended storytelling

• IRL events - Join podcasts like Smartless and Crime Junkie as they hit the road with in-person tours

Plus brands can utilize measurement tools that drive impact and have brand safety covered. We’re certified by the IAB Tech Lab for Podcast Measurement, marking our commitment to adhering to industry-leading standards. And with that, we’re actively protecting your brand reputation, refining the future of measurement, and delivering more ways to measure—taking a full-funnel approach for optimal results. 

Work with the Leading Podcast Network

We’re home to great shows, better networks, and the best fan bases. We’ve been working hard to stay top of mind for powerful creators and advertisers alike and that has paid off with the #1 podcast network title. But the hard work doesn’t stop there. We’re your home for all things podcast advertising success. Ready to make the #1 podcast network work for you? Let’s talk. 

More Podcasts. More Reach.