October Podcast Roundup: Chills & Thrills

This Halloween, give your brand a frightfully good edge. The SiriusXM Podcast Network has a lineup advertisers can’t ignore—reaching 40% of weekly true crime listeners with more top shows than any other network. This is where you can add your brand message into binge-worthy stories of bone-chilling mysteries and hair-raising folklore. And our listeners don’t just tune in—they obsess, with 61% of SiriusXM Media Podcast listeners 18+ having never missed an episode of their favorite show. This season, skip the tricks, and treat your brand to our spine-tingling slate.

Gather ‘round the campfire

Halloween’s creeping up, and everyone’s entitled to one good scare. So dim the lights, grab some headphones, and listen to Full Body Chills. It’s the product of Ashley Flowers’ (Crime Junkie) worst nightmares and every advertiser's dream. With fan-submitted short stories, talented voice actors, and eerie soundscapes, the show captivates a passionate female audience that keeps coming back for more. 

Blood Is Thicker than Water

The third largest true crime podcast in the US, Morbid, has made its way to the SiriusXM Podcast Network…and it’s to die for. For over seven years, the show has been powered by two hosts whose bond is as tight as sisters—real-life aunt and niece—bringing rare warmth and intimacy to every chilling narrative. Together, Alaina Urquhart-White and Ash Kelley became household names in the podcast world, published a bestselling book, and built a fiercely loyal fanbase. Their natural rapport creates a space where listeners feel like part of the family and brands can make authentic, lasting connections.

‘Til Death Do Us Part

On a cold North Carolina night, the bright future of 25-year-old photographer Denita Smith took a chilling turn, and uncovered a tangled web of secrets, betrayal, and suspicion. In this haunting Dateline limited series, Deadly Engagement, Josh Mankiewicz leads listeners through a story as eerie as it is compelling—one that keeps audiences guessing until the final reveal. With its edge-of-your-seat suspense, it’s the kind of binge-worthy content true crime fans devour—and the perfect opportunity for advertisers to align with storytelling that lingers long after the lights go out, as 64% of true crime listeners consume multiple podcast episodes back to back in a single listening session.

Partners in Crime

Step into the shadows with Going West, Unwell’s gripping true crime series, where husband-and-wife investigative duo, Daphne Woolsoncroft and Heath Merryman, unravel chilling cold cases and baffling disappearances that continue to haunt law enforcement. With meticulous storytelling, unexpected twists, and deeply immersive episodes, Going West captivates a young, engaged audience of mystery lovers who are loyal, curious, and hungry for live experiences. Now hitting the road on tour, the show offers advertisers a rare opportunity to connect with their thrill-seeking community both on and off the mic.

The Scream Team

What’s your favorite scary podcast? We'll go first—it’s Scared to Death. Every week, comedian Dan Cummins (Timesuck) attempts to playfully spook his wife Lynze with two alleged-to-be-true tales of the supernatural. Referred to as creeps and peepers, Scared To Death's audience consists primarily of Gen Z and Millennial thrill-seekers with a strong affinity for spine-tingling stories. Dan has become quite the storyteller, releasing a miniseries called “Nightmare Fuel” that showcases his own written work in the horror fiction genre. And his fans are obsessed, saying, “The addition of Dan’s fictional stories [Nightmare Fuel] has shaken up the now long-running podcast and has reinvigorated my love for the show.” 

Interested in advertising on one of these shows? Start a chat with us… if you dare.

Read More About Our Thrilling Podcast Opportunities