Make Memorable, Real-World Connections with Branded Events

There’s nothing quite like IRL events for fans, artists—and brands. Event sponsors have the opportunity to show up in meaningful, memorable ways that truly make an impact on their audiences and the bottomline. And SiriusXM events like Music Row Happy Hour, Race Weekend, Big Game Weekend, and HBCU Homecoming Pop Out, are cultural touchpoints that play an integral role in the local communities and cultural landscapes surrounding them. These aren’t just concerts or gatherings, they’re brand-safe, emotionally rich environments with loyal fan bases showing up to have a good time and interact with you in real time.

Creating Unique Opportunities with SiriusXM Media 

Sponsoring SiriusXM Media branded events means more than just having brand presence. With celebrity talent like Jack Harlow and Brett Young, incredible, beloved hosts like Buzz Brainard and DJ LezLee, these moments become an exciting, one-of-a-kind experience where attendees feel ecstatic to be a part of it all. Fans who love SiriusXM and Pandora look forward to these events, with hype spreading like wildfire to friends and family members and across social media. So, not only can your brand is achieve in-person impact and incredible reach, but the opportunity for cross-platform amplification also helps brands soar across satellite radio, streaming audio, social media, and press mentions. 

In our most recent Music Row Happy Hour event, we saw 2.2M+ impressions across social media and 5M+ impressions in the press. More than just a fun night, sponsoring branded events puts you in line with moments that meet communities where they are and boosts impact far and wide. 

The Brand Experiential Opportunity 

The way your brand shows up to an event is important. And the opportunities with SiriusXM get creative and become a memorable part of the conversation and a special part of the fun. On-site activations like lounges, branded merch, games, makeup stations, custom cocktails, and more are a great way to integrate your brand into the moment while giving fans the VIP treatment they're never forget. With content creation opportunities like photo booths, social takeovers, and influencer collaborations, create brag-worthy moments that fans can't wait to post about. 

Unforgettable Activations

Take a look at some of the past integrations, like State Farm at our HBCU Homecoming Pop-Out event. With their branded tail gaiting games, State Farm put the attendees' football skills to the test for a good cause. With each successful football toss, students helped add to the FAMU Food Pantry donation. At the end of the event, State Farm presented a charitable donation of $15,000 in support of FAMU’s efforts for easier, more accessible food for their community.

At our Race Weekend event with J Balvin, sponsors High 5 Casino and Paramount+ gave fans upgraded views, VIP experiences, and event keepsakes that made a lasting impression. And some lucky guests enjoyed the show while getting their bowling game on, indulging in exclusive bar access and other fun perks.

Brands can take advantage of shareble moments and event activities, like one of our Music Row Happy Hour sponsors, Mint Mobile. With photo-booths, specialty cocktails, a lounge to rest in, and a charging station for recharging, Mint Mobile found the perfect way to wrap up a variety of activations into one, full-fledged experience.

Why You Should Be Here

Show up authentically where your consumers are excited to go. By sponsoring branded events, you get a chance to interact with people IRL and make lasting connections. These moments let brands lean-in to a crowd with high engagement and even higher brand recall, like 85% of attendees at our Race Weekend event who saved something they received at one of the sponsor areas—and 80% who purchased a product from a sponsor. 

This is your moment to shine in the spotlight alongside incredible talent and become a key player in people’s memories. 

Connect When It Matters

SiriusXM Media gives brands the opportunity to build connections tied to unforgettable  moments. Check out some of our branded events where your sponsorship takes you places.

El Pulso

Showcasing some of the biggest names in today’s Latin pop, reggaeton, dance, and viral LatinX music, these events bring the vibrant energy of the music to life with electrifying performances. 

Music Row Happy Hour

An annual event during country music’s biggest week in Nashville, SiriusXM and The Highway take to the stage for a four-day festival of fun including live on-air broadcasts, musical performances, and exclusive interviews from some of today’s biggest country artists.

Big Game Weekend

During the biggest football weekend of the year, SiriusXM gets the party started early with a concert featuring mega-stars in the music world and incredible brand opportunities. 

HBCU Homecoming Pop Out

HBCU homecoming is an integral part of the overall college experience, and brands can join in on the celebration with performances from top talent, BIPOC creators, student organizations, and more. 

Race Weekend

Lining up with one of the biggest cultural moments of the year, SiriusXM shows up with engines ready in Las Vegas to kick off race weekend. Welcoming top talent and sponsors to elevate the experience, this event is not to be missed. 

SoundCloud Next Wav

SiriusXM offers a variety of in-person events, providing access to the biggest cultural gatherings, like SoundCloud Next Wav, where we empower and reward artists on the platform and their communities. Each full-day event is packed with artists-centric workshops, creative activations for brands, local live music from the city's hottest talent, and more—bringing artists, fans, and the brands they love together. 

Live Podcast Events

And for brands looking to get in on the podcast craze, join us as big names in podcasting bring IRL experiences to fans, with beloved shows like Conan O’Brien Needs A Friend and SmartLess hitting L.A. Listeners on the SiriusXM Podcast Network turn their love for podcasts up a notch and run to attend podcast events that feel like they’re hanging with their besties.

Small Stage Series

SiriusXM’s Small Stage Series allows brands to unite with artists and their passionate fans for a once-in-a-lifetime experience. Fans get exclusive opportunities to engage with their favorite artists in unique, intimate venues across the country—allowing artists to share their new projects, reconnect with day-one fans, and get back in front of live audiences.

Ready To Headline the Next Event?

Live events deliver unparalleled, high-energy moments that create deep, meaningful connections with fans and spark connection. When you become a part of the event, you leave as a part of the story that attendees are sure to remember.

Don’t miss out on the IRL action, come be a part of the journey with SiriusXM Media. Let’s party. 

Psst, There's More Where That Came From