Build Better Campaigns with the Power of Ad-Supported Audio

May 5, 2025

From streaming music, to live content, to podcasts, online audio is the entertainment go-to for 79% of the US population ages 12 and older. And they’re spending four hours and 29 minutes with audio every day. That’s a huge opportunity for brands to connect with consumers, right? Well, yes—as long as it’s with ad-supported audio.

The power of digital audio for advertisers comes from an addressable audience, meaning people who listen to music, podcasts, and live talk with ads. That’s the opportunity to consistently get into your consumers’ ears throughout the day.

With us, you can reach 87% of our 160M listeners who listen with ads—that’s the largest ad-supported audience in digital audio.

Audio Advertising Made Easy

Almost 80%, or approximately 228M people, have listened to online audio in the past month yet advertisers are only spending 5% of their budgets on the medium. That’s a big gap to navigate, so we’re here to make it easier to invest in audio.

For starters, we provide advertisers exclusive access to streaming platforms on our SiriusXM Streaming Network, podcasts on our SiriusXM Podcast Network, and audio’s most dynamic portfolio of live and exclusive content on SiriusXM.

Ad-Supported Content Benefits Everyone

Ad-supported audio is essential for advertisers, content creators, and audiences. We offer an audio ecosystem that is better for everyone, providing access, monetization, content, and personalization.

Better access. Ad-supported audio offers a cost-effective way for users to access a vast array of content without having to pay subscription fees. This accessibility democratizes content consumption, ensuring that a diverse audience can enjoy music, podcasts, and other audio experiences without financial barriers.

Better monetization. Ad-supported audio provides a monetization avenue for independent creators and emerging talent who may not have the resources to launch paid subscription models.

Better content. Motivated by potential ad revenue, ad-supported audio encourages a diverse range of voices to contribute to the audio landscape and ensures that users can find content that aligns with their interests, no matter how niche.

Better personalization. Ad-supported audio’s ability to target listeners with ads creates a more engaging and enjoyable advertising experience.

Ad-Supported Audio Delivers for Advertisers

With the right partner, ad-supported digital audio helps brands build connections with consumers. And we’re constantly innovating to attract both creators and listeners to deliver better advertising experiences for brands. Learn more about our networks below.

The SiriusXM Streaming Network

We’re the leader in ad-supported streaming, with Pandora boasting an ad-supported listening rate of 13% among adults 18+, 4.3x more than iHeart Media’s and 1.1x more than Spotify.

With top platforms like Pandora and SoundCloud and premier network partners like Audiomack, Spanish Broadcasting System (SBS), among many others, we make it seamless for brands to extend their message and reach. Whether your target audience is young, Spanish-speaking, or hip-hop-loving, they’re all here. And you can reach them through our various solutions.

Looking to appeal to the eye with vibrant creative? Opt for our display ads. Want to reach listeners when they’re most engaged? Run video ads. Interested in incentivizing listeners for ad engagement? Offer exclusive perks, like uninterrupted listening, with our rewarded ads.

The SiriusXM Podcast Network

For the first time ever, podcast consumption is at an all-time high, with 55% of Americans consuming monthly. With rising trends like omnichannel consumption, video podcast formats, and YouTube attracting podcast fans, this medium shows no signs of slowing down.

Wondering how we stack up against competitors? For one, we have more shows in the top 50 than any other network. Additionally, we’re the #1 network with women, reaching fans of Call Her Daddy, Crime Junkie, and the Mel Robbins Podcast alike. Finally, we reach 70M monthly listeners, while brands can find another 30M+ off-platform streaming listeners via Adwave and 20M additional podcast listeners through Podwave. Altogether, that’s a reach of 120M podcast listeners at your fingertips.

Get Started with SiriusXM Media

Our content library is unparalleled, and we have the largest addressable audience to match. All that’s left to do is team up with the right partner. Hint: that’s us.

Ready to leverage the power of ad-supported digital audio in your next campaign? Let’s talk.