Bold Commentary, Big Reach: Stephen A Smith Returns to SiriusXM

Stephen A. Smith is back like never before—returning to SiriusXM with two new shows: The Stephen A. Smith Show and Straight Shooter with Stephen A. Smith. And the opportunities for brands to tap into his star power and legendary content go beyond satellite radio. There’s also a podcast, YouTube extensions, and complementary social content to delight both fans and the brands that want to reach them. 

Known as the undisputed king and gold standard of sports media, Smith has dominated the sports world for years. With his larger-than-life personality, commanding presence, and bold commentary, he's amassed an audience that trusts his opinions, leading him to open doors in the political landscape where his audacious statements reel listeners in. 

Smith is a legend, leaving his mark on the sports and political audio world. His achievements are a testament to his hard work and loving fan base, including 21 years serving as a correspondent for ESPN programs and six years hosting popular SiriusXM shows. Smith is also a best-selling author, and he’s won numerous awards such as the 2024 Joseph M. Quinn Award for Lifetime Achievement. 

His upcoming SiriusXM shows offer advertisers a front-row seat to the hottest sports and cultural moments and the fans who love Stephen A. 

Always On Content

Just like sports and current events, Stephen A. takes no days off. He’s covering content all-year, all-season, and for all leagues (like the NBA, NFL, MLB, college, and more). Blending together frank discussions with real-world issues, Stephen A. is creating headlines that are moving the needle in today's cultural landscape, and listeners are engaged and ready to hear his trusted opinions. 

Smith’s content is multifaceted, covering hot topics from pop culture news to politics and beyond. Listeners are eager to join the conversation anywhere, any time, and brands can show up everywhere Stephen A. is with a cross-platform strategy. When brands tap in with a host who dominates across all media, they get the best of audio, video, and social touchpoints—a winning strategy for advertisers who want to be a part of bold moments. 

Ready to see what’s coming with Stephen A. Smith’s return to SiriusXM? Here’s what you can expect.

The Stephen A. Smith Show

Streaming live and daily on SiriusXM’s MadDog Radio, this show thrives in a format where engaging with listeners is the name of the game. Listeners can call in to be a part of the conversation and connect with Stephen A. in a deeper, more meaningful way. This means fans are not only leaned into the content, they’re also actively engaging with it. And listeners have options; they can tune in to the live broadcast, listen later in the day, or hop over to YouTube to watch the action—meaning your brand messaging tags along with him, showing up across satellite, and video platforms. 

The Stephen A. Smith Show brings in an audience of young, diverse professionals, with a male-dominated listenership (91%) who are multicultural (74%), intelligent, and employed full-time (72%). And when you combine that with Mad Dog Sports Radio, your advertising opportunities hit harder. Listeners on Mad Dog Sports Radio are 83% male, highly educated, with 63% owning a college degree, and they’re successful, with a HHI over $140K. Brands hoping to connect with this audience can take advantage of ad solutions that inspire action.

Straight Shooter with Stephen A. Smith

For advertisers looking to stay up to date on the hottest current events of the week, look no further than Straight Shooter—Stephen A.’s show that brings “culture shock” to new heights, where his deep dives into current events, culture, and entertainment keep his culturally connected audience on their toes. This hot-topic show will be released on SiriusXM’s P.O.T.U.S. channel, where the audience is 79% male, 61% college educated, and over half of listeners have a HHI of $100K+. But audiences everywhere are craving bold statements from Stephen A., and this content can be accessed across platforms, extending your brand reach to YouTube, Spotify, and Apple Podcasts. 

Advertisers investing in Straight Shooter with Stephen A. Smith can reach this audience any time, any place with ad solutions that extend beyond SiriusXM. Cross-platform reach gives brands options when deciding on the type of messaging that they want to utilize, like episode sponsorships, host-reads, and on-screen features. 

Make Bold Moves with SiriusXM Media

Like Stephen A, we’re moving boldly forward in the digital audio landscape, and we’re taking brands along with us. Already tapped in with podcast fanatics? Why not double down on your digital audio campaigns and add SiriusXM, where brands extend their reach +53% when they combine the power of the SiriusXM Podcast Network with SiriusXM.

We’re home to sports and current events content that outshines the rest with over 300+ sports podcasts that report 18M average monthly podcast downloads, and political podcasts that keep listeners in tune with the latest headlines. Not to mention the SiriusXM channels covering the NFL, NBA, MLB, college sports, and more. Oh, and did we mention we're the #1 podcast network for listeners 18+?

Ready to add your message to the bold and brilliant voice of Stephen A. Smith? Let’s talk.

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