Audio advertising for the health and pharmaceutical industry

Your ads need to cover a lot in a heavily regulated, ever-changing industry. We can help. This is the ideal place for your health, pharmaceutical, or wellness brand. We have brand-safe content, trusted influencers, and ad formats just for you.

Connect your pharma brand to your audience throughout their health routine

Audio is on all day long: in the morning when it’s time to take medications, during workouts, when doing online research, even when waiting in the doctor’s office.

When you work with the largest ad-supported audio network in the US, not only do you reach your target audience across streaming music, podcasts, and SiriusXM, you also get a partner with plenty of experience (and success) working in a highly regulated industry with a wide variety of pharmaceutical, health, and wellness companies, just like yours.

68%
of our podcast listeners say they are comfortable voicing their opinions on RXs to their doctors
61%
of our podcast listeners want to hear pharma ads
58%
of our listeners ages 25–54 take action after hearing streaming audio ads
41%
of HCPs discover new treatment options via streaming music and podcasts

SiriusXM Media has the solutions to get your message in front of the right audience

We work with pharmaceutical and healthcare brands of all sizes and budgets to help them reach consumers across our portfolio of digital audio platforms.

Work with a network of trusted influencers and premium podcasts on the SiriusXM Podcast Network

Nearly eight in 10 SiriusXM Podcast Network listeners (79%) say they are always looking for ways to live a healthier lifestyle. They're also 28% more likely to have spent $500 or more on health and beauty aids in the past 12 months and 22% more likely to be influential healthy lifestyle consumers.

Reach satellite listeners wherever they are on the road to wellness with SiriusXM

Over half of our satellite listeners (51%) frequently take preventative medicine, and they over index for purchase prescription drugs online (126 index) and shopping for any medical supplies online (118 index).

Show up in listeners’ favorite playlists on the SiriusXM Streaming Network

61% of our steaming listeners often research treatment options on their own before asking a doctor. One out of three rely on a mobile app to keep track of fitness habits. And 52% regularly look for new ways to change up their exercise routines.

Why is audio ideal for pharma brands?

The answer is simple: it works. Audio impacts listeners across the entire funnel—from awareness to education to conversion—and helps address many industry challenges such as data privacy, regulatory constraints, and targeting sensitivities. All within a brand-safe, premium content environment that builds trust.