Pass the Mic Presents: Why Brands Miss the Mark When Marketing to Women

Women are the most influential consumers in today’s marketplace. They drive an estimated 70-80% of purchasing decisions, serve as primary household decision-makers, and influence more than $31T in global spending annually.

Why, then, are so many campaigns that are designed to reach women still built without women in the room? The result is inauthentic messaging that misses the mark—and significant revenue left on the table.

Rectifying the issue starts with representation.

That’s why we brought together some of the top female executives for a special Pass the Mic virtual roundtable. Drawing on both their professional expertise and lived experiences as consumers, they’ll share:

• Why offering women a seat at the table is so important

• The truth about what it means to create authentic marketing campaigns that land with women—with real-world examples of ads that hit the mark

• Why prioritizing women in your audience strategy is such a massive opportunity

• How embracing diverse female perspectives leads to stronger brand outcomes

• And more

If your brand wants to connect more meaningfully with women and drive stronger outcomes, this is a conversation you can’t afford to miss.