Want to boost your media buy? Just add audio.
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CTV and audio
For all the reasons to invest in CTV, audio offers the same strengths (and compliments it). Growing audiences, verified users, precise targeting capabilities, cross-device reach, premium environment, non-skippable ads, cost-effective buying methods, and personalized ad delivery—plus one massively unified, super engaged audience.
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Social media and audio
Social media is perfect for lower funnel attention, but with declining numbers in consumer trust, where can you increase authenticity? With audio. Audiences say streaming audio is 4.7x more trustworthy and authentic than social media, and 23x more so when it comes to podcasts.
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Linear TV and audio
If you're not using digital audio to extend your message on linear TV, you're missing out on major incremental reach. TV is where big moments happen, but the ripple effect occurs across our platforms during cultural moments—like the 129% increase in Billie Eilish station adds on Pandora after her performance at the Summer Olympics.
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Digital audio and... more audio
Double down on digital audio and go for a healthy mix of audio platforms. Add a SiriusXM Media buy to your current digital audio buy for incredible incremental reach (you'll see the percentages in the report)—it's all thanks to 150M listeners in the US every month, with 87% choosing the ad-supported option.
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AM/FM radio and audio
AM/FM is great at reaching the wide swaths of audiences of a particular area, sure. But what if your audience is already well established and known? To go all in on that peak purchase timeframe, incorporating digital audio is crucial if you want to deliver the targeted scale and impact you're looking for.
Download the report to learn more
Discover the data behind audio's impact on your campaigns: Download Just Add Audio today.