When to Use AudioGo for Audio Advertising

Audio’s presence continues to expand, taking over a large portion of media consumption—with 228M Americans listening to online audio monthly. This channel offers a wealth of opportunities for brands, with audio ads receiving 50% more audience attention than benchmarks across TV, social media, and video. This heightened consumer attention translates into real business results, whether your goal is to increase brand awareness or drive sales lifts.

It can easily feel like you need startup funding or a large marketing budget just to compete or find your footing. Well, AudioGo changes that. As an in-house, self-serve platform, AudioGo is an ideal solution for small- to mid-sized businesses who are looking for an accessible (and quick) entrance into audio. Here’s everything you need to know to get started. 

What is AudioGo?

AudioGo makes audio advertising for small and mid-sized businesses easy and achievable. The platform simplifies audio advertising, making campaigns quicker to launch and budget-friendly so that brands with minimal resources can dive in. But it isn't just for small and medium-sized businesses. AudioGo is a great tool for larger marketing departments and agencies that would rather operate via a self-serve platform, benefiting from faster timelines, managed service, and online support.

You can create, buy, and run ads on both podcasts and streaming audio on the AudioGo platform, with access to 100M+ ad-supported listeners on streaming audio and 64M+ ad-supported listeners on podcasts. Brands can target listeners by age, music genre, and more, set budgets of any size, and monitor real-time performance all in one place. 

Who should use AudioGo?

AudioGo is perfect for small-to-medium businesses, creative agencies, startups, and franchises who may not have the budget or resources for a larger or more complex campaign—and brands with larger budgets can benefit, too. Whether you're an independent florist, manager of a small, family-owned bistro, or a regional retailer, AudioGo makes audio advertising cost-effective and incredibly easy to implement. Investing in brand awareness campaigns? AudioGo has you covered. Conducting geographic targeting? We have that, too. Need assistance with real-time performance reporting? It’s all here. 

When to use AudioGo in your marketing strategy

Reaching streaming audio listeners

If you’re looking to reach streaming audio listeners, AudioGo can help you  reach 100M+ ad-supported listeners and 2.5K+ radio and streaming audio stations across platforms like Pandora and SoundCloud and SiriusXM Media’s partners including Audiomack and idobi. This represents significant scale in an environment where listeners are already highly engaged. With AudioGo’s simple, end-to-end process, you can target by demographic, device, or genre, leverage cross-platform audio spots and banners, and conduct real-time reporting regardless of your campaign size. 

Accessing podcast listeners

If podcasts are your platform of choice, scale your buy across thousands of premium shows with the SiriusXM Podcast Network. With 64M+ ad-supported listeners and 500+ targeting options at your fingertips, the possibilities are endless. You can target by podcast category or audience and take advantage of reporting capabilities that were historically only offered to those with large budgets. 

Automating your campaign

One of AudioGo's strongest benefits is its automation and self-service experience. The platform handles the heavy lifting of media planning, creative production, and ad buying. This means you can view estimated campaign reach against your total listening audience based on your budget, use in-app creative services with 24-hour turnarounds, and make simple payments with no contract required. And here’s the best part, you can book and launch your campaign instantly or schedule it for later. 

For brands who are dipping their toe in audio advertising or looking to implement campaigns quickly, AudioGo provides the speed and nimbleness that other platforms cannot match. 

The AudioGo advantage

More ad-enabled listeners

With AudioGo’s ad-supported audience of 100M+ streaming audio listeners and 64M+ podcast listeners, you can pick a single channel to get started or leverage both media for a diverse, cross-channel campaign.  

Thorough targeting capabilities

Your campaign is only effective if it’s reaching the right ears. Make this a reality with AudioGo’s diverse targeting capabilities. Reaching millennial women? Make the most of age and gender targeting. Targeting rock music and news listeners? There’s music and talk genre targeting for that. Looking for smartphone and desktop users? Lean into device targeting. 

Compare these capabilities to AM/FM radio, where there’s no specific targeting outside of a radio station’s audience. 

How to get started with AudioGo

Choose your target audience

Begin by identifying who you want to reach. AudioGo allows you to target your audience using basic options like location, age, or gender, or you can go deeper with music genres and predictive audiences. The platform provides access to diverse audiences across every generation and demographic, from Gen Z music superfans on SoundCloud to dedicated, Black podcast listeners. 

Consider where your audience will be when they hear the message (or better yet, where you want them to be). With advanced targeting solutions that uncover listeners’ music preferences, behaviors, languages, and even listening devices, you can reach your ideal audience at the right time with the right message.

Set your budget and schedule

AudioGo makes digital audio advertising accessible, with minimum budgets as low as $250. The platform allows you to control budgets, manage reach and frequency, and measure real-time performance. You can run multiple campaigns at once and schedule them in advance, giving you the flexibility to align your advertising with your business needs.

AudioGo is cost effective, making your dollars go further. Digital audio advertising offers shorter ad breaks, trusted content, and more relevant messaging compared to traditional channels like AM/FM radio, which means more people stick around to hear your message.

Upload or build your audio

You can come equipped with your own ad creative, or you can select AudioGo’s synthetic voice option and receive an ad back in 24 hours or less. AudioGo's synthetic voice ad capabilities use the latest text-to-speech technology to produce audio creative instantly. Pick from a variety of realistic voices, choose English or Spanish, and select from a variety of music options. 

Get ad impressions and reach unique listeners with AudioGo

AudioGo delivers proven results for brands looking to attract specific audiences and drive measurable outcomes. No audience is too small or niche. 

Take a look at this success story: A St. Louis-based building and remodeling business wanted to attract local homeowners in need of roofing services and establish the company as a trusted provider in the market. Leveraging targeted advertising using AudioGo's location, device, and demographic targeting, the business aimed to reach St. Louis homeowners between the ages of 18 and 65+. 

The campaign produced 27K+ ad impressions, reaching 20K unique listeners and driving real clicks and conversions.

Get started with SiriusXM Media

With easy setup and a low cost of entry, AudioGo democratizes access to one of advertising's most trusted and fastest-growing channels. Whether you're looking to build brand awareness, drive consideration, or generate conversions, AudioGo provides the tools and reach to make it happen.

Ready to see the possibilities of audio advertising? If you’d like to speak to a sales rep, let’s chat. You can also go to AudioGo to learn more.

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