The Sound Effect: SiriusXM Sends Purchase Intent Soaring

From entertainment to news to sports to comedy, SiriusXM is home to some of the world’s biggest stars. Household names like Howard Stern, Alex Cooper, Kevin Hart, Megyn Kelly, Conan O’Brien, Andy Cohen, and so many more live here. With our unmatched line up and premium content, subscribers are loyal, engaged, and ready to hear about your brand alongside their favorite talk talent.

Does SiriusXM deliver lower-funnel results like purchase intent?

Yes. SiriusXM is more than an awareness channel. Eight in 10 listeners say they trust the content on SiriusXM—making it a great environment for influencing consumers. 1 And there is a 77% correlation between hearing an ad on SiriusXM and making a purchase. 2

For brands looking to move lower-funnel metrics, SiriusXM offers the audiences, attention, targeting, and measurement to move the needle.

Educated, affluent audiences

Seven in 10 SiriusXM listeners are college graduates or have advanced degrees and 57% have a household income of $100K or more. 3 They're also motivated and ambitious, with over half of listeners (53%) holding strong aspirations to get ahead in life. 1

Dedicated in-car listening

SiriusXM content is available anytime, anywhere—but it’s an in-car favorite for subscribers. In fact, 90% of SiriusXM listening happens in vehicle, when consumers are out and about (and likely to make purchases). And listeners spend over two hours a day with SiriusXM on the road. 4

Targeted reach

SiriusXM delivers broad reach, allowing brands to align with unparalleled content, superior listening experiences, and exceptional sound quality to target ideal consumers. Targeting options include channel, category, daypart, and custom clusters. And to leverage host-listener relationships, advertisers can run ads on specific shows and leverage talent reads.

Measurable campaigns

From in-house research to audience insights to creative expertise, we’re with you every step of the way. Each campaign includes a post-log report, showing spots that aired against channel, air date, air time, and daypart. And we offer brand lift studies, creative testing, and attribution studies to prove impact.

Case studies prove SiriusXM campaigns drive purchase intent

Don’t take our word for it. Check out these case studies that prove SiriusXM’s power to boost lower-funnel metrics.

Satellite ads drive full-funnel results for an auto brand

After seeing upper-funnel results with SiriusXM campaigns, an auto brand decided to tackle full-funnel objectives with sports content alignment.

The challenge. An automotive advertiser was looking for lifts in site traffic and conversions for consideration, intent to shopping, and intent to buy.

The solution. In addition to doubling down on SiriusXM campaigns, the brand also incorporated podcasts, targeting sports fans ages 18 and up and auto intenders across SiriusXM Sports channels and the SiriusXM College Sports Podcast Network.

The results. Both the SiriusXM and podcast elements of the campaign showed strong results. 5

SiriusXM Satellite ad performance

• 67.6K total site traffic engagements

• 47.3K conversions for convert to consideration

• 8.9K conversions for convert to shopping

• 10.1K conversions for convert to buy

Podcast ad performance

• 47.9K total listener traffic engagements

• 31.7K conversions for convert to consideration

• 7.8K conversions for convert to shopping

• 7.3K conversions for convert to buy

Check out the full success story.

SiriusXM boosts purchase intent and more for a retail brand

Following a satellite campaign for a retail advertiser, we launched a brand study to evaluate impact across the funnel.

The challenge. A clothing brand needed to boost KPIs from awareness down to purchase intent.

The solution. We developed a SiriusXM satellite campaign designed to both familiarize listeners with the brand and increase consideration to drive intent.

The results. The campaign reached the right consumers and delivered impressive results. Listeners exposed to the campaign were 2.5x more likely to purchase clothing once a month or more (vs the control group). And 79% of exposed listeners had shopped with the retail advertiser in the last year. 6

The campaign increased KPIs down the funnel:

• +14 pts in aided awareness*

• +31 pts in favorability*

• +33 pts in likelihood to recommend brand to others*

• +55 pts in purchase intent/consideration*

An ice cream brand gets delicious results with a SiriusXM campaign

We launched a brand study for an ice cream brand to reveal the cross-funnel lifts driven by its SiriusXM campaign.

The challenge. This CPG food brand needed to increase brand favorability and purchase intent with consumers.

The solution. We launched a SiriusXM campaign designed to reach consumers in this category.

The results. The ice cream brand saw sweet success, with 85% of listeners exposed to the campaign agreeing with the key brand attribute of “quality” (vs 58% of the control group). 7

The campaign drove impressive lifts:

• +12 pts in favorability of the brand*

• +29 pts in consideration/purchase intent of the brand*

• +20 pts in those who are “extremely likely” to recommend the advertised brand to others

A beverage brand sees refreshing results from a SiriusXM campaign

After running a successful campaign on SiriusXM, a beverage advertiser launched a brand study to measure impact.

The challenge. A CPG brand in a crowded category needed to stand out by increasing KPIs across the funnel, with a focus on awareness, favorability, and purchase intent.

The solution. We launched a SiriusXM campaign designed to reach consumers in this category.

The results. The campaign’s effective creative and messaging resonated with SiriusXM listeners, delivering: 8

• +7 pts in unaided awareness of the brand

• +5 pts in aided awareness of the brand*

• +13 pts in favorability of the brand*

• +20 pts in consideration/purchase intent of the brand*

Give purchase intent—and more—a boost with SiriusXM

And there you have it: SiriusXM’s engaged audiences, premium content, and uncluttered advertising environment deliver results.

We did it for them. We can do it for you. Let’s talk.

Need more proof SiriusXM campaigns deliver?