The Future of Podcasting: SiriusXM Media Leads the Charge

With younger generations spending more time on video platforms like YouTube and TikTok, the way they consume podcast content is shifting. And platforms like YouTube are gaining popularity for podcast creators and consumers. It’s ranked as the #1 podcast player for new show discovery, climbed 106% in podcast consumption in five years, and 31% of weekly podcast listeners use it as their primary channel.

Both podcasters and media companies (like us) are reimagining how shows can encompass both visual experiences and omnichannel consumption. We’re transforming our podcast advertising capabilities and expanding into video and social, offering brands greater reach at scale. And video podcast advertising allows brands to reach an untapped audience through full episodes and supplemental bonus content and clips.

If you’re looking for ways to get in on the benefits of audio and video podcasts, these SiriusXM Media podcast solutions are your north star. 

Take Part in Our Video Podcast Solutions

From your own branded video assets, to video host reads, to custom solutions, you’ve got options as an advertiser to reach the ever-expanding podcast fandom. 

Podcast Select - YouTube

With podcast video advertising, brands gain listener trust and extend their reach. Our Podcast Select - Video options align premium podcast videos and leverage pre-produced, dynamically-inserted video assets, so your messages can be seen by audiences when they’re watching the most. Plus, with the SiriusXM Podcast Network, your brand can align with popular shows like The Fantasy Footballers, Crime Junkie, SmartLess, and Call Her Daddy. 

Podcast Show - Video

Your brand messages don’t have to be limited to one format—the perfect complement to your existing audio host-read buy is video host-read ads, helping you reach the trusted voices podcast fans love in a visual format. These baked-in host reads with visual amplifiers show up as episode sponsorships, where your ads are the star of the brand conversation. These messages build authentic connections for the host and listener, and with 58% of listeners saying their eyes are on the screen when ads are playing compared to only 39% of linear TV viewers, you’re bound to get attention from the right people.  

Integrated Solutions

Engagement and awareness are key when connecting with audiences, and custom video content drives your impact deeper. Think brand segments during the show where their beloved host is recommending your product in an authentic, engaging way. 

Move Through the Future of Podcasts with SiriusXM Media

The SiriusXM Podcast Network is home to more shows in the top 50 than any other network—and thousands more that are super popular with their devoted fanbases of every size. And with video capabilities coming into play, we bring a lot to the table for brands—like targeting exclusive video podcast content, extended podcast reach wherever consumers are listening, and guaranteed video ad impressions on our premium content on YouTube. 

When you’re ready to make your mark in the future of podcasting, hit our line.

Read More Podcast Advertising Insights