Sonoro Brings Latino Stories to Life Across Audio

Latino audiences follow stories wherever they go. Podcasts have become a way for creators to share premium storytelling and they’ve become one of the strongest ways to build a fandom and cultural connection, creating more opportunities for brands.  

Sonoro is redefining storytelling

As one of the fastest-growing media companies focused on young, digitally savvy, multicultural consumers, Sonoro is dedicated to creating premium, original content that Latino listeners love. They’ve built the #1 multicultural podcast network globally with 100M downloads each month, and they connect with Latino audiences across the US. With a network of over 300 creators, and content produced in English, Spanish, and Spanglish, Sonoro has taken storytelling to the next level. Stories begin in audio, generating a massive opportunity for brands to reach Latino audiences anywhere and everywhere they’re consuming content. 

Brands become part of the story

Showing up in Latino-focused podcasts isn’t enough to earn listener trust. Two in three Latino podcast listeners say authenticity matters more than language in advertising. The key here for brands is to remember that highly-engaged, read-to-take-action listeners are more willing to do just that when your messaging feels like a part of the conversation. 1

Looking for inspiration? Check out how this Pepsi campaign used cultural-nuance to reach and resonate with Latino listeners.

Meet Latinos through premium storytelling

As part of the SiriusXM Podcast Network, Sonoro gives brands access to premium creators, culturally relevant stories, and engaged Latino audiences across audio.

For brands looking to build lasting connections with multicultural consumers, storytelling remains one of the most powerful ways to earn attention. And Sonoro is helping write the next chapter. Let’s talk.

Explore more about Latino audiences