September Podcast RoundUp: Celebrating Hispanic Heritage

Podcast listening among U.S. Latinos has surged to record levels—growing an impressive 72% in just the past five years. This isn’t a passing trend; it’s a cultural shift redefining how one of the fastest-growing audience segments consumes media. At SiriusXM Media, we help advertisers tap into this momentum through our exclusive partnerships with reVolver, Sonoro, and Pitaya—three of the most influential Hispanic podcast networks, each reaching millions of listeners every month.

Here’s what makes this audience unique: 56% of Latin Americans say they prefer podcasts in both English and Spanish. This bilingual, bicultural flexibility offers brands a rare opportunity to connect in ways that feel both genuine and personal. And if you choose to partner with us, your brand can gain access to the space where those connections thrive. Ready to explore the possibilities? Discover our impressive lineup of Spanish-language podcasts below and see how your brand can reach an audience that’s been waiting to hear from you.

Dateline, Reimagined

You know Dateline. You know Keith Morrison’s unmistakable sultry voice. Now, get ready to experience the true-crime phenomenon in an entirely new way—with a cultural lens that speaks directly to Latino audiences. Enter Dateline en Español, hosted by acclaimed journalist Julio Vaqueiro. The show brings the drama, intrigue, and storytelling mastery of the original series to Spanish-speaking listeners. We all know true crime fans are some of the most loyal, binge-ready listeners in podcasting. Pair that with the rapid growth of Latino podcast audiences, and you’ve got a premium opportunity to connect with a passionate community that tunes in week after week—especially as True Crime ranks as the third most-listened-to podcast genre among Spanish-speaking listeners.

XOXO, Gossip Girl

Pinky Promise delivers what brands crave—an audience that’s young, engaged, and deeply connected to the world of entertainment and celebrity culture. Hosted by Karla Díaz, beloved singer and TV personality, the show brings together music icons, actors, comedians, and digital stars for a mix of gossip, confessions, and stories you won’t hear anywhere else. Fans tune in not just for the guests, but for the chemistry, laughs, and the “you had to hear it here” moments that keep them coming back for more. By partnering with Karla, brands have the opportunity to insert themselves into a vibrant cultural conversation that thrives on authenticity, humor, and star power.

A Tale of Two Cultures

Hundreds of thousands of Mexican-Americans are obsessing over Pitaya’s weekly sociocultural talk show, De Todo Un Mucho. Hosted by Mexico’s sweetheart, Martha Higareda, and renowned radio personality, Yordi Rosado, the show explores the spectrum of identity, focusing on cultural differences as a Mexican U.S. citizen and Mexican native. Thanks to their charismatic charm and undeniable chemistry, this bilingual duo has gained nearly one million subscribers on YouTube. This is promising for advertisers looking to broaden their reach across platforms, as nearly one in three Hispanic listeners feel more connected to the host(s) consuming video, than when they’re just listening.  

Full of Character—Literally

Hosted by one of the most versatile entertainers in Hispanic radio, Erazno y La Chokolata features a hilarious slew of characters generated by Oswaldo Diaz’s childlike imagination and phenomenal voice-over talent. This lovable title is grounded in humor and heart and delivers a unique spin on pop culture and entertainment news. In a recent user study, we found that nearly half of Hispanic listeners say podcasts allow them to connect with their favorite creators across different formats.  As a lover of culture and community, Diaz has a gift for connecting with his devoted fans both on and off the air, often hosting IRL events and live recordings to satiate his listener’s needs.

Get Punk’d

With an ardent fan base spanning over 20 years, Panda Show remains one of Mexico's most popular call-in prank shows. Hosted by the exceptionally talented voice-actor Jose Antonio Zambrano, this reVolver hit combines world-class humor with delightfully quirky side characters. 

Filled with OMG moments and unfiltered quips, the show leaves millions of comedy-obsessed Latinos completely gobsmacked and bursting with laughter. Jose’s eagerness to engage with listeners through participatory segments is his key to success as 50% of Hispanic millennials appreciate it when hosts incorporate listener feedback into their content.

Be a part of la cultura with podcasts that Hispanic listeners love. Let's talk.

Check Out More Insights on Hispanic Audiences