Podcast Picks: Women Behind the Mic

Powerhouse female creators are showing up, showing out, and flipping the script on what it means to be a podcaster—and honestly, we're here for it. From self-empowerment, to sports, to true crime, and everything in between, women are slaying the podcast game across every genre. And since SiriusXM Media is the #1 network for reaching women, your brand can effortlessly get in front of a fiercely loyal audience that’s ready to engage, react, and take action. 1

Tiny topics, big brains

If you’ve ever gone down a random science rabbit hole and loved it, Smologies is basically that without the hours of scrolling. Plus, it’s a snack sized version of Ologies that’s specifically aimed at students and kids. Host, Alie Ward chats with scientists about the weird, cool, and surprisingly fascinating things they study. From animals, to space, to the tiny details that make the world work, there’s a niche topic for every listener. And with female listeners making up 62% of her audience and a third of them the 25-34 age range, it’s a no-brainer that advertisers can reach educated women and moms here. 2

More than just a story

Break out your phone and your magnifying glass as digital detective, Stephanie Soo, dives headfirst into some of the internet’s wildest real-life stories in this video-first podcast. From messy celebrity drama to elaborate scams and jaw-dropping scandals, each episode of Moral Of The Story unpacks the details with Stephanie’s signature storytelling style. With both entertaining and unbelievable stories, the show pulls in listeners at every twist, turning complicated stories into binge-worthy listening that keeps this Gen Z and 90% female audience coming back for more. 2

Tough love, timeless truths

Sometimes we need it, and sometimes we don’t, but Dr. Laura Schlessinger is here to dish out some tough love. Known for her signature blend of blunt honesty and practical wisdom, The Dr. Laura Podcast tackles everything from family drama to relationship dilemmas—drawing in an 80% female audience who love to laugh and learn from her advice. Dr. Laura’s straight-shooting style and real-life conversations draw in an educated crowd, hitting home with a wide range of listeners aged 35-64. 2

The quiet forces behind greatness

Ever wonder who’s really pulling the strings behind history’s biggest names? Significant Others is a peek behind the curtain, looking into the friends, partners, and unlikely heroes who helped make history happen. Hosted by Liza Powel-O’Brien, each episode features modern-day celebrities like Nick Offerman, Rita Wilson, Jameela Jamil, and more, turning history lessons into entertaining, binge-worthy audio. The perfect show for advertisers wanting to connect with history buffs, travel lovers, and the 79% female audience tuning in who can’t resist a good behind the scenes story. 2

Spilling tea and keeping receipts

Have you ever dreamed of living the NYC life? Or at least appealing to listeners who are living it? Get ready to dive into NYC’s messy, hilarious, and totally unfiltered side with Extra Dirty. Host Hallie Batchelder takes listeners through her juicy drama, wild adventures, and chaotic nights in the city—the kind of stories that keep young, trend-savvy listeners coming back for more. For brands looking to reach a highly engaged, millennial audience who love lifestyle podcasts and the unfiltered scoop on city living, this is the show for you.

Women are on top—leading the podcasting space, breaking major cultural barriers, and showing up as one of the most influential audiences out there. If you're ready to get in front of these powerful change-makers and the shows they love, let's chat.

More podcasts. More women.