Podcast Advertising—and How We’re Making it Better

Forget about platforms and think about content, ownership, and relationships—because that’s how you reach podcast listeners. With the SiriusXM Podcast Network, it doesn’t matter where audiences are listening (Simplecast, Spotify, Apple, iHeart, etc.), your brand messages can reach them. And by “them” we mean 70M podcast listeners. 1

#1 podcast network

What’s better than reaching our 70M monthly podcast listeners? Advertising on the #1 podcast network (psst, that’s us). 2 Brands can reach one in four podcast listeners in the US with us, 11% more than iHeart. 3 And let’s not forget the ladies. We are #1 with women—with 96% more female listeners than any other podcast network 4 (yup, more than Spotify and iHeart). 

What does that mean for you? It means no matter who you’re trying to reach, you can get your brand messages in their ears. Whether you’re introducing a new product to your current customer base or you’re looking to raise brand awareness with new demographics, you can achieve your marketing goals with our network.

Let’s cut through the braggadocio and get to the facts (but yeah, we’re probably going to brag a bit). What is the SiriusXM Podcast Network—and, more importantly, what can it do for your brand?

Making podcasts better

Everything we do aims to make the podcast experience better. Better for listeners, for creators, and for publishers. Between our owned catalog and exclusive monetization partnerships, we offer advertisers access to more top 25 shows than any other network, including huge shows. We own Simplecast, Team Coco, and SiriusXM Podcasts, and we have exclusive relationships with partners like NBCUniversal. And as big stars continue to take to the mic, we’re adding them to our roster.

But we’re not just about big shows. We’re committed to quality, diversity, and variety, and we love nurturing new talent. Part of the pull of the podcast medium is that there is something for everyone—no topic too niche, no fandom too obscure. From wrestling to hot gossip to role-playing games, we’ve got the craveable content that listeners from every walk of life at every life stage can’t get enough of.

What does that mean for you? It means you can reach these large, passionate audiences, whether they’re listening to (more like binging and obsessing over) the most popular podcasts around or hidden gems still gaining traction. And, in case you missed it back there, you can reach these listeners no matter where they consume podcasts.

Growing alongside podcasting

If you missed our 2025 Podcast Trends Report (don’t worry, it’s right here), podcasts are up for debate. With shifts in how they’re consumed, podcasts are growing to new heights. Video podcasts are stepping into the spotlight, and 64% of audiences are consuming podcasts on YouTube. 5 But we’re not bidding audio adieu, 92% of SiriusXM podcast consumers still predominantly listen to podcasts via audio. 6

While omnichannel podcast consumption grows across video and even socials, audio remains at the core. And creators aren’t picking one over the other, they’re aligning their content to the strengths of each format (and listeners are following them across platforms). SiriusXM Media activates across the open ecosystem, extending campaigns seamlessly into audio, video, and social.

Better for brands

Because it’s all about you. From targeting to creative to measurement, we can help you launch a better advertising campaign with podcasts. And there’s no wait to get started. Let’s break down how we’re making the podcast experience better for advertisers.

Better Audiences – We not only have a large, diverse audience, but we also offer a whole suite of targeting tools to help you reach your customers with the right content for your brand.

Better Content – We’ve spent years cultivating the right relationships and making the right moves to deliver the best network for listeners, creators, and advertisers. 

Better Ads – So much more than host reads (but also, host reads with some of the biggest names around). We offer brand reads, announcer reads, and custom integrations—not to mention Studio Resonate, our award-winning audio creative agency.

Better Measurement – Yeah, you can measure podcast advertising—at every stage of the funnel. There are a lot of options to choose from, and we can help you evaluate your campaigns.

Whether you’re new to the advertising game or a seasoned professional, we’ve got the right tools to make podcast advertising better. Let’s talk.

Make podcast campaigns better