Hear It from the Host: A Look Inside Podcasters Influence

Mar 6, 2025

Podcasts are breaking barriers in the advertising space, outperforming social media and TV when it comes to trust and time spent. And hosts are becoming major influencers over the types of products and brands audiences spend their money on—making host-brand collaborations a big win for advertising campaigns.

We’re diving deeper into the power of podcast advertising, taking our exclusive interviews with popular podcasters and creating a podcast of our own. Hear it from the Host is packed with insights—giving advertisers a deeper understanding of the power podcasters bring to brand advertisements along with some industry insider perspectives. Our latest podcast is a sneak peak into the world of talent the SiriusXM Podcast Network has to offer, helping you identify the perfect host to align with your brand strategy.

Ready to tune in to these exclusive podcaster conversations? Listen now.

Get in Touch with the Women Who Love True Crime

Diamonds are a girl's best friend? No, it’s actually true crime. From podcasts, to documentaries, to breaking news, fans of this genre are sucked into the chilling twists and turns of each story. So what does this mean for brands? And why are women so drawn to the genre? Crime Junkie co-host Brit Prawat uncovers the details behind binge listeners, how true crime keeps them hooked, and how brands can tap in. Ready for some chillingly good insights? Listen here.

What’s the Vibe?

Want in with multicultural audiences? Looking to boost authentic engagement and drive more power towards inclusivity? This episode with the hosts of Vibe Check will show you exactly how. Advertisers can discover what it means to vibe with audiences who love to hear from their favorite creators and break out their wallets for the products they recommend—all while creating real connections with diverse and dynamic audiences.

Get Real

We’re seeing (and hearing) double. Twin sisters Brie and Nikki Garcia, hosts of The Nikki & Brie Show have the inside scoop for advertisers looking to connect with audiences IRL. If your brand wants to create lasting impressions with fans through their headphones and beyond, this episode dishes out real solutions for brands.

Navigating the Road to Success

No matter if a podcaster is just starting out or if they’ve been grinding for years, they’re all striving to produce a successful podcast. And advertisers can be a part of that journey along their rise to stardom and beyond. Yordi Rosado, Mexico’s #1 radio personality and host of La Entrevista Con Yordi Rosado, tells the story of his path to success and how authentic brand messages connect advertisers with the right audience. Ready to find your path to success? Listen now.

Make Your Voice Heard

The First Degree’s Alexis Linkletter and Jac Vanek are no strangers to driving engagement. Their show dynamics have evolved to something special, infusing interactive content creation to make room for fans to join the conversation. Listen in to learn how leveraging engagement, collaboration, and feedback reshapes the podcast environment for advertisers.

Grow Connections Through Humor

It’s no secret, comedy brings people together. As we navigate the constant shift in humor, one thing remains the same, and it's that people love to laugh. Scott Aukerman, creator of Comedy Bang! Bang! uncovers why audiences are drawn to humor and how podcasts are the best platform for this shift. Listen here to stay on top of this ever-growing trend and in touch with these light-hearted podcast lovers.

Build Your Ad Influence with Podcasting

From comedy, to true crime, to pop culture, there’s a podcast out there for everyone, and your brand can be in listeners' ears while they’re locked in and easily influenced by their favorite hosts. Hear It from the Host is your can’t-miss, inside-scoop to all things podcast advertising.

The SiriusXM Podcast Network gives brands exclusive access to the hosts our listeners can’t get enough of, plus their favorite streaming, talk, and live content. Whether you’re sharing your messages across podcasts, social media, streaming, or some other platform, nothing gets you in front of the right audiences quite as well as bundling your media mix.

Interested in getting your messages heard on the SiriusXM Podcast Network? Let’s chat.