Extend Your Reach and Impact with the SiriusXM Podcast Network

The podcast landscape is expansive, with millions of active shows and 121.5M weekly podcast listeners in 2026. 1 That means it’s likely that no two podcast listeners have the same feed. And since audiences can tune in anywhere, on any device or podcast app and some video apps, there’s even more nuance to the listening routine. Thankfully, the SiriusXM Podcast Network reaches listeners no matter their content preference. Whether they’re tuning in to Dateline via Apple Podcasts during their morning routine, laughing to The Read on Spotify during their evening commute, or settling in for the evening with Call Her Daddy on YouTube, we reach passionate podcast audiences across locations, devices, top shows, and apps—ensuring that your ads are heard everywhere. 

Let’s dive into how we do it.

The most diverse content portfolio

The SiriusXM Podcast Network offers expansive reach and scale, with 86M weekly podcast listeners. 2 Aside from our engaged listeners, our content library is also worth talking about. We have more shows in the top 10, 25, and 50 than any other network. 3 We also have some of the biggest and best titles around, including Morbid, Conan O’Brien Needs a Friend, SmartLess, Vibe Check, and many more. 

And as for how we compare to competitors—according to Edison Research, the only podcast network ranker that includes all publishers in the industry, we boast a 50% larger reach than Spotify’s 44% weekly podcast reach. 2

Quality podcasts across every interest and passion

Thanks to our broad range of exclusive shows, any hobby, niche passion point, or fandom can be found on the SiriusXM Podcast Network. ​From unsolved cases and reality TV recaps to sports analyses and inspiring conversations, we’ve carefully built a portfolio of content that satisfies every interest, giving brands the ability to connect with audiences in more meaningful and relevant ways. No wonder 53% of podcast listeners 18 and up say that podcasts feel like a reflection of their values, interests, and identity, and 88% of them use podcasts to replace time spent doing any other media activities. 4

Meet the #1 podcast network for women

The diversity of our content lends itself to an equally diverse podcast audience, allowing us to lead with key segments like female listeners. We are the #1 podcast network for women, housing popular, female-hosted shows like Rotten Mango, The Mel Robbins Podcast, Making Space with Hoda Kotb, Let’s Talk Off Camera with Kelly Ripa, It’s Me, Tinx, and many more. In fact, we reach 27.8% of all female podcast listeners. 3

And thanks to our collaboration with YouTube, industry-leading partnerships, and a podcast library that just keeps growing, that reach is only getting bigger. So if your target audience is women, you know where to find them.

Partnering with leading podcast networks

Our reach doesn't stop at our own backyard. SiriusXM Media has teamed up with some of the most exciting podcast networks in the space—reVolver, Pitaya, and Sonoro—to bring even more diverse voices and content to advertisers. Here’s an intro: reVolver is the #1 US Hispanic podcast publisher, Pitaya is a powerhouse for Spanish and Spanglish content, and Sonoro is the #1 multicultural podcast network globally. Together, these partnerships expand our footprint in the fast-growing multicultural podcast space, giving advertisers access to passionate, highly engaged audiences they won't find anywhere else. 

And it doesn’t stop there. We’re also home to the Unwell Network and SmartLess Media. Adding partners like these only deepens our roster—and reach.

Representing all voices and perspectives

We know that the host plays a crucial role in attracting premium audiences. After all, 

60% of podcast listeners 18 and up agree they pay more attention to ads when they are voiced by the host. 4 Luckily, the SiriusXM Podcast Network is home to some of the most talented hosts with a range of backgrounds and perspectives. From creators like Alex Cooper to Shankar Vedantam to Conan O’Brien to Joel Kim Booster, we’re thrilled to extend our platform to powerful storytellers of every kind.

Leading the video podcast charge with YouTube and Tubi 

Our dedication to remaining platform agnostic doesn’t stop at audio content. As our podcasters expand into YouTube, we’re supporting the expansion of their content by creating even more seamless sponsorship opportunities there as well. YouTube is a major part of that ecosystem, giving creators a destination to grow their video podcast audiences while allowing brands to connect with fans across formats. And SiriusXM Media is the exclusive advertising representative for YouTube’s audio ad inventory in the US, further expanding the ways advertisers can reach audiences across music, podcasts, and creator-driven content.

We’re extending that open approach to Tubi, too. Through our partnership, participating SiriusXM Podcast Network creators can distribute full-length video podcast episodes on Tubi—with no exclusive windows or platform restrictions—bringing their content to audiences across another major streaming environment.

Taking an open ecosystem approach

Here at SiriusXM Media, we're firm believers in the open ecosystem. And for good reason. Unlike walled gardens (think Spotify's exclusive content model), an open ecosystem lets your ads reach listeners wherever they tune in, whether that's Apple Podcasts, YouTube, Spotify, or beyond. That means more audiences, more impact, and more opportunities to connect with the consumers that matter most to your brand. 

With omnichannel consumption on the rise, listeners aren't sticking to just one platform—so your ads shouldn't either. An open ecosystem makes it easier for fans to follow their favorite creators across audio, video, social media, and live events, giving advertisers more touchpoints to work with. No gates, no limits, just your message meeting listeners exactly where they are.

Make SiriusXM Media your primary podcast partner

There’s a lot to unpack in the podcast landscape, but we’re here to make things simple with premium content, valuable audiences, and boundless reach. Ready to explore how you can reach your target audience—and more—with the SiriusXM Podcast Network? Let’s talk.

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