Dailymotion Attracts Video-Loving, Educated Professionals

Video consumption continues to dominate; in 2023, digital video consumption surpassed TV viewing time for a second time in the US. Plus, Gen Z takes the lead in consuming digital video (96.3% compared to 80.5%) of total users, outranking digital activities like social media, digital buying, and digital gaming. 

To connect with video-loving, home-owning, professionals across all age groups, Dailymotion is the place to be. As a premium publisher network, Dailymotion’s video content is generated by trusted publishers like Sports Illustrated, Vanity Fair, People, and more. As part of the SiriusXM Streaming Network, Dailymotion offers advertisers a premium, brand-safe environment, a video-loving audience, and the power to run both video and audio ads—all with the scale and support of SiriusXM Media behind you. 

Target Educated, Homeowning Professionals of All Ages

Quality publishers and valuable, unique audiences are the two things that set Dailymotion apart from other platforms. Viewers can come to the platform to see business news from Forbes and Fortune, weather forecasts from AccuWeather, pop culture updates from People and The Hollywood Reporter, and much more. 

And if you're thinking, "Wait, doesn’t all video streaming occur on YouTube?" Think again. In fact, 41% of Dailymotion’s users don’t overlap with YouTube’s audience, making for a significant incremental opportunity. Instead of shifting budget from one platform to another, you can expand your audience to reach people you otherwise wouldn’t have. And since Dailymotion shows up in search results for users looking for specific content, new viewers are discovering the platform every day on top of the loyal audience that's already there.

Speaking of Dailymotion's audience, they’re dominantly college-educated (50%), working full-time (77%), and homeowners (67%). These viewers are decision-makers who are watching and listening to quality content from creators they respect. They’re high-value consumers with significant spending power, making Dailymotion an ideal environment for brands targeting affluent, decision-making adults. When you advertise on Dailymotion, you’re reaching 60M+ monthly unique visitors (MUVs) who are diverse in age:

• 25-34: 19%

• 35-44: 22%

• 45-54: 20%

• 55-65: 20%

Balance the Visual Power of Video with the Influence of Audio

Dailymotion is dominantly a video platform, with 80% of content being non-music and just 20% being music. Its top five content categories include entertainment, lifestyle, sports, music, and news. Users can access anything from how-to videos, to trailers, to interviews covering almost every interest you can think of. When advertising on the platform, brands can choose to run video or audio ads, so the creative possibilities are endless. Pick from pre-roll or mid-roll placements, depending on your budget and campaign needs. 

Tap into the Scale of the SiriusXM Streaming Network

As a publisher partner in the SiriusXM Streaming Network, Dailymotion can be bundled with our larger platforms like Pandora and SoundCloud for even more reach and scale. Combining our platforms lets you build campaigns that reach audiences across every moment of their day—from streaming music at home, to listening to news in the car, to watching short-form videos at the gym. And thanks to our streamlined buying, targeting, and creative solutions, it’s never been easier to execute cross-platform campaigns at scale. It’s worth repeating: We’re the leader in ad-supported streaming audio scale, holding a staggering 66% of all streaming audio inventory in the US—enabling brands to access a large, diverse, and engaged audience.

Plus, when you partner with us, you can advertise with other publisher partners:

• Sonos: The platform for smart speaker owners, Sonos offers ad-supported listening for high-earning parents who are tuning in at home

• Audiomack: This platform is where multicultural fans gravitate for its emphasis on hip-hop, rap, Afrobeats, and Afropop

• idobi: The destination for alternative music fans, idobi reaches a dominantly Gen Z and young millennial audience

Get Started with SiriusXM Media

Dailymotion is where working professionals of all ages go for quality short-form video content on music, news, lifestyle, and entertainment. When you advertise on Dailymotion, you’re also accessing the targeting power, scale, and reach of the SiriusXM Streaming Network. 

Ready to bring your campaign to life on Dailymotion? Let’s talk.

More Reasons to Partner with the SiriusXM Streaming Network