Rise Up Daddy Gang; Call Her Daddy & Unwell Join the Family

Daddy’s home! Along with her millions of listeners, all now part of the SiriusXM Podcast Network. 

We’ve officially welcomed Alex Cooper, host of Call Her Daddy, and the Unwell Network into the SiriusXM family.

She’s come to earn many titles in her podcasting career, from “Daddy” or “Father Cooper” by her listeners, to “Gen Z’s Barbara Walters” by Rolling Stone, to “Arguably the most successful woman in podcasting” by TIME. And now, we’re calling her one of ours. 

The multi-year deal includes exclusive content, advertising and distribution rights, and more. Here’s what this agreement with one of today’s biggest names in podcasting means for your brand. And if you haven’t been prioritizing female audiences or content, take this as your flashing, decked-in-neon-lights sign to start. 

From Powerful, Personal Stories to Unfiltered Celebrity Interviews 

Cooper launched the Call Her Daddy podcast in 2018, at which point it became an instant-hit.

Six years and millions of listeners and followers later, the show’s content has evolved into personal testimonials and celebrity interviews with high-profile guests like Post Malone, Miley Cyrus, Simone Biles, and more. No topic is off-limits. Cooper has interviewed Aly Raisman on body image issues and dating at 30, Rupaul on emotional unavailability, and Camila Cabello on immigrating to the United States and her rise to fame. Listeners find themselves nodding along to the relatable stories and universal themes of finding your voice and gaining (or regaining) confidence. 

Cooper is a shining star in the historically male-dominated podcasting space, having evolved from an independent creator to a mainstream media figure who frequently appears on programs like The Tonight Show and E! News. And this year, she even earned a spot as live NBC correspondent for the 2024 Paris Summer Olympics.

With Call Her Daddy and the Unwell Network, advertisers can tap into a cultural phenomenon, where women are feeling more empowered and Gen Z is fighting back against stereotypes. We like to call this movement a Femissance, as 53% of female listeners think society’s expectations of women have shifted over time for the better. Think of Call Her Daddy and the Unwell Network as your yellow brick road to getting your brand message across to younger and female audiences.

And She’s Got Friends. A Whole Unwell Network of Friends

That’s right: The culture-setting conversations don’t stop with Alex Cooper. They extend into her full network of Gen Z-hosted shows including Hot Mess with Alix Earle, Pretty Lonesome with Madeline Argy, Boyfriend Material with Harry Jowsey, and the upcoming In Your Dreams with Owen Thiele.

The Unwell Network is the future of podcasting: 

• Looking for diverse listeners? Unwell’s audience skews younger and more diverse compared to the norms for podcasting. 

• Looking to get your brand story out across channels? With a powerful roster of influencers-turned-podcasters, the Unwell Network knows how to adapt their storytelling across a variety of mediums including TikTok, Instagram, YouTube, and more. 

• Looking to reach listeners who reject the picture-perfect social media facade? You can expect unparalleled authenticity from Unwell’s hosts. For example, Argy has publicly discussed her anxiety and imposter syndrome, and Earle is well-known for opening up about her acne struggles. 

And the numbers are telling, the Unwell Network has a combined social reach of an eye-popping 46M followers across TikTok and Instagram. The Unwell empire is no longer occupying a corner of the internet, it’s a complete digital takeover. For brands and advertisers, there’s no better time to get on board. 

The #1 Podcast Network for Women Just Got Bigger

Almost everywhere we turn today, women seem to have the Midas touch, making waves in headlines and holding it down at work and at home. Long before Call Her Daddy’s arrival, the SiriusXM Podcast Network took the lead with female audiences, reaching 29% more female listeners than the next podcast network. Women crave our content, thanks to our lineup of female audio powerhouses like Crime Junkie and the audiochuck network, It’s Me, Tinx, The Nikki & Brie Show, and much more. And now, with the addition of Unwell, our leadership in this segment will only continue to grow. 

After all, Call Her Daddy holds the #1 spot for podcasts with women 18-24 and the fourth spot as the largest US podcast. And an overwhelming 71% of Unwell’s listeners are women, 43% are between 18 and 24 years old, and 66% are employed full-time. What can we say? Like attracts like. As for what this means for brands, advertising on the Unwell Network (and the SiriusXM Podcast Network) means you’re getting access to young, ambitious, educated, and diverse listeners. 

Reach the Next Generation of Podcast Listeners with SiriusXM Media

Call Her Daddy and the Unwell Network are advertisers’ golden ticket to reaching younger generations and female audiences.

Dying to advertise on Call Her Daddy? Ready to work with the #1 podcast network for women? It’s about time, let’s chat.