Become Unforgettable and Add Reach to CTV with Digital Audio

Flexibility, control, options, these are all the reasons why CTV users keep coming back for more. The freedom to choose what, when, and how they watch has become the standard for consumers everywhere. For advertisers, CTV brings massive reach to their media plans, but not without complications of fragmentation in both attention and retention. By adding digital audio, media campaigns offer more than another option for visual media, like, a lot more. 

For consumers, they have less fragmented access to content they love and a much needed break from screens. For advertisers, digital audio combined with CTV allows brand messaging to hit consumers' ears more consistently while providing incremental reach. Think precise targeting, non-skippable ads, personalized ad experiences, advanced measurement solutions, and data-driven insights, all leading to campaigns that reach the right audience. 

Extend Your Reach with Audio

CTV formats are quickly becoming the go-to choice for consumers everywhere, meaning your ads have a better chance of being seen while people sit and enjoy their favorite movies or shows. Digital audio offers similar ad experiences for advertisers that compliment and strengthen their media campaigns, like personalization, control, and the ability to reach audiences across multiple devices. And the outcome is even better for brands. The convenience of digital audio means listeners can spend their listening time on-the-go—creating an opportunity for advertisers to take advantage of the portable and convenient technology of smart phones and devices.  

SiriusXM Media reaches 150M listeners, and they’re not just listening on their phones. The average US household with internet access has 17 connected devices, and 55% of listening happens at home. Connected devices offer even more opportunities for your messages to be heard. SiriusXM Media’s comprehensive suite of connected device solutions allows advertisers to consistently reach users as they transition between platforms, like the 10.5M+ connected home visitors on Pandora and the 1.3M monthly Sonos visitors. Brands can run measurable, privacy-friendly campaigns across multiple platforms and devices, like wireless speakers, smartTVs, voice-enabled devices, and even streaming set top boxes. Extend your reach beyond the primetime TV viewing hours, and into a listeners daily audio consumption time. 

Make your Advertising Experience Seamless

We add more to your CTV campaigns: more reach, more premium solutions, more impact. And combining digital audio with your other media campaigns means even better results, like +12 points in aided recall and +14 points in message association. Plus, a recent study with SiriusXM Media and Nielsen revealed that streaming audio drove a 13% increase in unaided recall over CTV for the retail brand and 6% increase over CTV for the CPG brand.

With results like that, it’s clear that advertisers should jump in on not just the power of digital audio in their media campaigns, but the programmatic capabilities that improve bottom line results. Advertisers utilizing programmatic solutions can customize their messaging to reach the right people in trackable, measurable ways that deliver real results. 

Here are some ways advertisers use the power of programmatic in their campaigns:

• Programmatic first - Your ads run through programmatic auctions before serving direct IO campaigns, enabling advertisers to pick and choose their ideal users in a scalable, premium auction experience 

• Transparent - We give advertisers insights into everything from show-level information all the way to brand safety and ad effectiveness

• Alternative identity solutions - SiriusXM Media is the first audio partner to enable Unified ID 2.0, an open-source identity solution created by the Trade Desk, prioritizing user privacy while enabling personalized targeting for advertisers.

Make your brand unforgettable by adding measurable, brand safe, attention-grabbing audio to your media campaigns.  

Ready to add digital audio? Let’s talk.

More ways to add digital audio