April Podcast Roundup: Spring into Action With Sports

Get your brand to MVP status with SiriusXM Media, your all-access pass to powerful titles across every sport including NFL, NBA, MLB, College sports, WWE, and NASCAR. With an all-star line-up of industry-leading players like NBC Sports, Dirty Mo Media, BlueWire, and LockedOn Network, we’re ready to take your brand to the big leagues, giving it the reach, visibility, and recognition it deserves. Don’t miss your chance to tap into our SiriusXM Sports Podcast Collection, home to 500+ sports podcasts, reaching over 20M sports fans every month—a winning combination. 

Ready to strategize like a pro and outshine the competition? Let’s make it happen. No matter the fandom, you’ll find the most devoted listeners on the SiriusXM Podcast Network. 

For Every Fan, No Matter the Game

With the MLB season hitting full swing, NBA playoffs heating up, and the NFL draft just around the corner, there's no better time for advertisers to partner up with Emmy-winner Katie Nolan on Casuals. She’s fierce, she’s a girl's girl, and she’s unapologetically all about sports. But this isn’t just any sports show—it’s rated E for everyone, from the sports-curious to the sports-obsessed. We're ushering in a new era of sports coverage, where women lead the conversation and disrupt the status quo. In fact, one in four sports podcast listeners 18+ are women, proving that the future of sports consumption is diverse, inclusive, and full of potential.

Down, Set, Strike a Chord with Football Fanatics

The Fantasy Footballers is the podcast every football-loving dad and at-home couch coach can’t get enough of. Let’s break down the stats: 42% of their audience have kids, 96% are male, and one in three have an HHI over $100K, giving your brand direct access to passionate sports fans that have a competitive spirit and are balancing family life and lucrative careers. Hosted by the dream team, Andy Holloway, Jason Moore, and Mike "The Fantasy Hitman" Wright, the show has become a fan-favorite since its debut in 2014. Today, it has expanded into a full-blown fantasy empire, spanning audio, video, and social media. Whether they're seasoned pros or fantasy rookies, listeners tune in to get the lowdown, expert insights, and game-changing advice on becoming a league-winning legend.

Kick Your Brand Strategy into Play

Gather ‘round sports lovers, SmartLess Media and Meadowlark have partnered with Paramount+ to create the everyman’s go-to soccer show, GoalLess. With Russel Howard (British Comedian) and Chris Wittyngham (MLS Broadcaster) hosting, the weekly release will center around the passion, personalities, and pitch drama that make soccer a global phenomenon. Over 70% of sports podcast listeners tune in to hear game recaps, and GoalLess delivers exactly that. The show offers hilarious banter on the biggest stories from The Champions League, featuring thorough game-day analysis, plenty of laughs, and noteworthy guests. This title is ideal for advertisers looking to connect with die-hard sports fans who enjoy attending live sports events or watching games at home with family.

Rev Up for Next-Level Engagement

NASCAR just got a whole lot more interesting with Actions Detrimental. Hop in the driver’s seat with racing legend Denny Hamlin and his pit crew partner Jared Allen as they dive into the latest race results, drop some bold takes, and gear up for the Cup Series. It’s the perfect mix of high-speed action, behind-the-scenes drama, and unfiltered commentary that motorsport fans didn’t know they needed. Partner with Denny and get ready to go full pedal to the medal toward unmatched brand visibility—over 80% of his listeners have taken any action after hearing a podcast ad.

Your Brand Can Be a Knock Out, Too

Get ready to throw down with Dave LaGreca and his rotating panel of wrestling legends on Busted Open, featuring the most knowledgeable (and entertaining) pro wrestling chatter out there. From WWE to AEW, the indie scene, and beyond, the show delivers daily content as unpredictable as a steel chair to the back. Over the years, Dave and his powerhouse crew have cultivated a die-hard fanbase that eats, sleeps, and breathes wrestling. This SiriusXM show is your gateway to reaching an audience that’s all-in on live entertainment, with 76% buying tickets to experience the thrill firsthand.

Sports podcast listening has seen a +53% surge year-over-year, and the industry is hotter than ever. Eager to get some skin in the game? Chat with us today.