Audio advertising for the technology industry

You know we boast 255M listeners and the top talent and shows, but you might not be aware of our campaign capabilities. Host reads and traditional spots are a given, but we can also help you with everything from display and video ads to live events to host partnerships and more. Our in-house creative agency can even produce all the work for you.

Thanks to our audience dataset our campaigns are highly customizable. Want to let listeners know your new headphones are waterproof? We can deliver an ad to users in the middle of a storm. Selling a connected-camera for a connected-home? We can contextually target listeners so your ad plays on their smart speakers. When you work with us, you can rest assured your message will land on the right ears.

Listeners love their favorite hosts, like really love them. They don’t just listen, they follow them on social media, watch them on video, and even show up to live events. This means that when you partner with one of our hosts, you get built-in omni-channel exposure.

And, just like tech, we have a host or show for every interest. So whether you make software or hardware, make consumer devices or sell devices to consumers, we can match your product with the perfect show. Our talent become brand ambassadors for your product, and when our hosts talk their fans do more than listen—they take action. 58% of our listeners ages 25–54 take action after hearing streaming audio ads, primarily researching a product they heard advertised.

We have one of the most robust targeting menus in the game. Using a combination of 1P, 3P data, and our wide network of data partners, we can ensure you reach your target audience. Such as: connected device intenders, connected home users, techies, super techies, web users and more. It also means target by location, behavior, activity, suitability, brand safety, and much more. So your ad about security software can land with a listener just as their zipping off emails on a coffee shop’s questionably secure wifi.

You certainly know a little something about checking the numbers to know if something is working. Well thanks to logged-in user data, advanced targeting, and tracking capabilities, digital audio is completely measurable—from ad quality, to ad effectiveness, to campaign success. You’ll know exactly how your digital campaign performed and how to iterate for the next model.

Digital audio is the perfect advertising solution for tech. Digital audio is an always-on medium (bonus: it’s also always played through a technology device). Listeners spend their entire days with audio, when they’re waking up, working, winding down and during almost every moment in between. And because audio leans into emotion and memory, it has a better chance for retention. On top of all this, audio is budget friendly, easy to scale, and infinitely refineable, so you can get the most out of your audio campaign.

Audio advertising is incredibly effective at targeting tech audiences in specific markets. Thanks to SiriusXM Media’s best-in-class targeting, you can select for specific segments like connected device intenders, connected home users, techies, super techies, web users and more. You can also target by behavior, mood, location, brand-safety and much more. Ensuring your tech brand’s message gets in front of the right listeners.

SiriusXM Media works with tech brands of all sizes and budgets to help them achieve their goals. In a recent brand study we did for a technology advertiser, 73% of the SiriusXM listeners exposed to the campaign responded they were considering purchasing the technology category within the next year—83% more likely than the control group.

Ad pricing for a SiriusXM Media campaign varies based on where you're planning to run your campaign. We work with advertisers of all sizes, budgets, and objectives to help them meet their campaign goals—and we can help you reach yours too.

As the largest digital audio advertising ecosystem in North America, SiriusXM Media offers a broad range of different audio ad formats, from best-in-class announcer reads to brand sponsorships to ads read by top talent like Conan O'Brien, Neil DeGrasse Tyson, Alex Cooper, Stavvy, MrBallen, Hoda Kotb and more.

SiriusXM Media is the largest digital audio advertising ecosystem in North America, reaching 255M listeners or 1 in 2 Americans 18+. With an iconic portfolio of satellite, streaming and podcast brands, the largest ad-supported scale and share of ear in digital audio, the most valuable audiences in the industry, and pioneering innovation that knows no bounds, SiriusXM Media is not only serious about audio, but also serious about delivering results for your business.

Whether you advertise on the SiriusXM Podcast Network, SiriusXM Streaming Network, SiriusXM, or across our entire portfolio, we can help you find the right ad type and execution to ensure your message lands with the listeners you need:

• SiriusXM Streaming Network: Audio, Video, Display, Responsive Display, Dynamic Audio, Sequential Audio, Video Plus. Happy Hour, Sponsored Listening Video, Sponsored Listening Rich Media, First-Impression Takeover, Welcome Interstitial, Carousel. Sponsored Station, Station Generator, SoundCloud Mobile Interstitial, and Promoted Tracks

• SiriusXM Podcast Network: Audio, Video (YouTube), Host Reads, Announcer Reads, Show Bundles, Episodic Sponsorship, Video Host Read, and Integrated Solutions

• SiriusXM: Brand Spots, Host Reads, and Custom Offerings

• Live: Concerts and Podcast Tours