Audio advertising for the retail industry

TV, social media, and print just don’t command the same attention as audio. It’s there while consumers are commuting, working, shopping, and every moment in between. In fact, 52% of our listeners say audio helps them escape from too much visual stimulation. Which explains why audio receives 50% more attention than norms across TV, social, OLV, and display. And because we have less ads than other traditional media, our listeners are more receptive to the ads they do get. It’s why our video completion rate is 89%.

For listeners, their favorite hosts can feel like friends. The intimacy of audio creates a certain level of credibility, connection, and trust. Listeners will follow their favorite hosts wherever they go, from platform to platform and even to live events. And when hosts talk about particular products, listeners take notice. These same listeners (59%, in fact) are also brand loyal regardless of price. So when you partner with our creators, you get a built-in omni-channel campaign—across audio, video, and even social—delivered to a faithful fandom that can show up for your retail brand.

We know every retail brand’s needs are specific. Some need mass reach across broad demographics, others want niche audiences based on use cases, some benefit from a mix of both. We can help you do it all.

Digital audio provides the opportunity for mass scale in addition to granular targeting, and the agility to optimize between the two. Beyond audience- and location-based targeting, we can also target specific times of day, devices, or even specific activities to ensure your message resonates with the right person in the right place at the exact right moment (like a mid-day errands run during the weekend , for instance) to make an impact for your brand.

Thanks to logged-in user data, advanced targeting, and tracking capabilities, digital audio is completely measurable—from ad quality, to ad effectiveness, to campaign success. We work with 12 partner companies to map measurement across the funnel, from awareness to foot traffic to brand lift. Learn more about our measurement capabilities here.

Digital audio is the perfect advertising solution for retail advertisers. Audio is an always-on medium. It’s with shoppers throughout their days, from the commute to the gym to the checkout line. And because audio leans into emotion and memory, it has a better chance for retention. On top of all this, audio is budget friendly, easy to scale, and infinitely refineable, so you can get the most out of your audio campaign.

Audio advertising is incredibly effective at targeting retail audiences in specific markets. Thanks to SiriusXM Media’s best-in-class targeting and scale, you can select for particular audience segments in precise geographic locations. You can also take things one step further by targeting behavior, mood, location, brand-safety and much more. All to ensure that your retail brand’s message gets in front of the right consumers.

SiriusXM Media works with retail brands of all types, sizes, and budgets to help them achieve their goals.

Ad pricing for a SiriusXM Media campaign varies based on where and how you're planning to run your campaign. We work with retail brands of all types to find the right fit for placement, product mix, audience targets and frequency to achieve their campaign goals.

Whether you advertise on the SiriusXM Podcast Network, SiriusXM Streaming Network, SiriusXM, or across our entire portfolio, we can help you find the right ad type and execution to ensure your message lands with the listeners you need.

• SiriusXM Streaming Network: Audio, Video, Display, Responsive Display, Dynamic Audio, Sequential Audio, Video Plus. Happy Hour, Sponsored Listening Video, Sponsored Listening Rich Media, First-Impression Takeover, Welcome Interstitial, Carousel. Sponsored Station, Station Generator, SoundCloud Mobile Interstitial, and Promoted Tracks

• SiriusXM Podcst Network: Audio, Video (YouTube), Host Reads, Announcer Reads, Show Bundles, Episodic Sponsorship, Video Host Read, and Integrated Solutions

• SiriusXM: Brand Spots, Host Reads, and Custom Offerings

• Live: Concerts and Podcast Tours

SiriusXM Media is the largest digital audio advertising ecosystem in North America, reaching 255M listeners or 9 in 10 Americans. With an iconic portfolio of satellite, streaming and podcast brands, the largest ad-supported scale and share of ear in digital audio, the most valuable audiences in the industry, and pioneering innovation that knows no bounds, SiriusXM Media is not only serious about audio, but also serious about delivering results for your business.