Audio advertising for financial service brands

We’re the leader in audio brand safety for a reason. We’re an active participant in IAB, BSI, and the Mosaic collective and have proven experience guiding financial services brands through content sensitivity to deliver brand-safe, scalable, and flexible audio solutions. We offer customizable tools and transparency across our platforms to ensure your message comes in loud, clear, compliant and brand safe. We’ll even ensure that you don’t over-filter and miss out on any potential opportunities.

Listeners have a special relationship with their favorite hosts. They feel more like friends than some far off personality. Fans don’t just listen, they follow hosts on social media, watch them on video, and even show up to live events. This means that when you partner with one of our hosts, you get built-in omni-channel exposure.

Everyone has different money goals and we have shows to match. When you work with one of our hosts, they become brand ambassadors for your product, and when our hosts talk their fans do more than listen—they take action. 58% of our listeners ages 25–54 take action after hearing streaming audio ads, primarily researching a product they heard advertised.

Using a combination of 1P and 3P data, and our wide network of data partners, we can ensure you reach your target audience—from affluent baby boomers to any household income you can think of and much more. It also allows you to target by location, behavior, activity, suitability, brand safety, and more. So you can rest assured your message lands on the right investor’s ears.

Being in finance, you know a little something about numbers. We’re crazy about them too. Thanks to logged-in user data, advanced targeting, and tracking capabilities, digital audio is completely measurable—from ad quality, to ad effectiveness, to campaign success. You’ll know the exact ROI of your digital campaign and what opportunities to tap into next.

Digital audio is the perfect advertising solution for financial services. Digital audio is an always-on medium. Listeners spend their entire days with audio, when they’re waking up, working, winding down and during almost every moment in between. And because audio leans into emotion and memory, it has a better chance for retention. On top of all this, audio is budget friendly, easy to scale, and infinitely refineable, so you can get the most out of your audio campaign.

Audio advertising is incredibly effective at targeting financial services audiences in specific markets. Thanks to SiriusXM Media’s best-in-class targeting, you can select for specific segments like affluent baby boomers, every possible household income, and more. You can also target by behavior, mood, location, brand-safety and much more. Ensuring your financial services brand’s message gets in front of the right listeners.

SiriusXM Media works with financial services brands of all sizes and budgets to help them achieve their goals. In fact, in a recent brand study we did for a credit card advertiser, the advertiser saw a +40-point increase in consideration/intent and 60% of those exposed to the campaign agreed that the financial institution brand advertised offers credit cards with attractive rewards.

Ad pricing for a SiriusXM Media campaign varies based on where you're planning to run your campaign. We work with advertisers of all sizes, budgets, and objectives to help them meet their campaign goals—and we can help you reach yours too.

As the largest digital audio advertising ecosystem in North America, SiriusXM Media offers a broad range of different audio ad formats, from best-in-class announcer reads to brand sponsorships to ads read by top talent like Conan O'Brien, Neil DeGrasse Tyson, Alex Cooper, Stavvy, MrBallen, Hoda Kotb and more.

SiriusXM Media is the largest digital audio advertising ecosystem in North America, reaching 255M listeners or 1 in 2 Americans 18+. With an iconic portfolio of satellite, streaming and podcast brands, the largest ad-supported scale and share of ear in digital audio, the most valuable audiences in the industry, and pioneering innovation that knows no bounds, SiriusXM Media is not only serious about audio, but also serious about delivering results for your business.

Whether you advertise on the SiriusXM Podcast Network, SiriusXM Streaming Network, SiriusXM, or across our entire portfolio, we can help you find the right ad type and execution to ensure your message lands with the listeners you need:

• SiriusXM Streaming Network: Audio, Video, Display, Responsive Display, Dynamic Audio, Sequential Audio, Video Plus. Happy Hour, Sponsored Listening Video, Sponsored Listening Rich Media, First-Impression Takeover, Welcome Interstitial, Carousel. Sponsored Station, Station Generator, SoundCloud Mobile Interstitial, and Promoted Tracks

• SiriusXM Podcast Network: Audio, Video (YouTube), Host Reads, Announcer Reads, Show Bundles, Episodic Sponsorship, Video Host Read, and Integrated Solutions

• SiriusXM: Brand Spots, Host Reads, and Custom Offerings

• Live: Concerts and Podcast Tours