Audio advertising for entertainment brands

Watching and listening may be fragmented, but ad buying is not, at least not for audio. While you may have to shop around and place media with multiple CTV providers, TV, social, etc., you can reach 9 in 10 listeners with SiriusXM Media. From SiriusXM and Pandora to SoundCloud and YouTube to the most popular podcasts, we have access to just about everyone listening to audio.

Our creators are no strangers to fandoms. Listeners go all in for their favorite hosts. They catch every episode, follow them on social media, watch them on video, and even grab seats for live events. When you partner with one of our hosts, you get built-in omni-channel exposure.

And we have shows to match every genre and interest. In fact, the stars of your project may even have a show here. So whether you’re looking for moms who like to be mortified by the latest in horror or sports fanatics who can’t miss a moment, we can match your project with the perfect show. All giving you a built-in audience.

Your campaign should be a full head-turning production. We can help you with that. Our capabilities go far beyond host reads and traditional spots. To build the energy and excitement your project deserves, we can help with everything from display and video ads to live events to host partnerships and more. All creating a totally immersive campaign that meets the moment of your entertainment offering.

With SiriusXM Media, real fans aren’t hard to come by. In fact, we can zero in on them from one of the most robust targeting menus in audio. Using a combination of 1P and 3P data, plus our wide network of data partners, we can ensure you reach the right fans. You can target segments based on fandom, genre, sport, gaming and streaming habits and much more. You can also target by location, behavior, activity, suitability, and brand safety. So your ad about game-day action can land with Gen Z office workers figuring out what to do with their weekend in between bites of a desk salad.

Despite all the flash, at the end of the day entertainment’s success is measured in numbers. Well, thanks to logged-in user data, advanced targeting, and tracking capabilities, digital audio is completely measurable—from ad quality to ad effectiveness to campaign success. From MMM modelers to attribution, work with us and our vast network of measurement partners to build a measurement strategy that delivers you exactly what you need.

Digital audio is the perfect advertising solution for entertainment advertisers. Digital audio is entertainment itself—and it’s an always-on medium. Listeners spend their entire days with audio, when they’re waking up, working, winding down and during almost every moment in between. And because audio leans into emotion and memory, it has a better chance for retention. On top of all this, audio is budget friendly, easy to scale, and infinitely refineable, so you can get the most out of your audio campaign.

Audio advertising is incredibly effective at targeting entertainment audiences in specific markets. Thanks to SiriusXM Media’s best-in-class targeting, you can select for specific segments based on fandom, genre, sport, gaming habits and much more. You can also target by behavior, mood, location, brand-safety and much more. Ensuring your entertainment message gets in front of the right listeners.

SiriusXM Media works with entertainment brands of all sizes and budgets to help them achieve their goals. In fact, in a recent brand study we did for a streaming entertainment advertiser, 70% of those exposed to the campaign agreed with the key brand messaging statement regarding the platform having a wide variety of movies and original television shows to watch (+26 ppt lift over the control group). And on top of that, the highest lift was seen regarding agreement with the statement that the platform is different from other streaming platforms.

Ad pricing for a SiriusXM Media campaign varies based on where you're planning to run your campaign. We work with advertisers of all sizes, budgets, and objectives to help them meet their campaign goals—and we can help you reach yours too.

As the largest digital audio advertising ecosystem in North America, SiriusXM Media offers a broad range of different audio ad formats, from best-in-class announcer reads to brand sponsorships to ads read by top talent like Conan O'Brien, Neil DeGrasse Tyson, Alex Cooper, Stavvy, MrBallen, Hoda Kotb and more.

SiriusXM Media is the largest digital audio advertising ecosystem in North America, reaching 255M listeners or 1 in 2 Americans 18+. With an iconic portfolio of satellite, streaming and podcast brands, the largest ad-supported scale and share of ear in digital audio, the most valuable audiences in the industry, and pioneering innovation that knows no bounds, SiriusXM Media is not only serious about audio, but also serious about delivering results for your business.

Whether you advertise on the SiriusXM Podcast Network, SiriusXM Streaming Network, SiriusXM, or across our entire portfolio, we can help you find the right ad type and execution to ensure your message lands with the listeners you need:

• SiriusXM Streaming Network: Audio, Video, Display, Responsive Display, Dynamic Audio, Sequential Audio, Video Plus. Happy Hour, Sponsored Listening Video, Sponsored Listening Rich Media, First-Impression Takeover, Welcome Interstitial, Carousel. Sponsored Station, Station Generator, SoundCloud Mobile Interstitial, and Promoted Tracks

• SiriusXM Podcast Network: Audio, Video (YouTube), Host Reads, Announcer Reads, Show Bundles, Episodic Sponsorship, Video Host Read, and Integrated Solutions

• SiriusXM: Brand Spots, Host Reads, and Custom Offerings

• Live: Concerts and Podcast Tours