Audio advertising for the education industry

Parents and students are busy. There’s school, work, errands, practices, homework, and on and on. They’re constantly shuffling from one activity to another. The one constant is audio. Listeners spend over four hours a day with it. And in those four hours, 87% of Pandora and 90% of SoundCloud listeners listen with ads. That gives your brand plenty of time to reach listeners and influence action at almost every point during their education journey.

If it’s not enough that parents and students are swamped with day-to-day activities, they’re also bombarded by visual advertising. On their phones, computers, TVs, and on billboards or signs when they’re going about their day. They want a break. In fact, 52% of our listeners say audio helps them escape from too much visual stimulation. Which explains why audio receives 50% more attention than norms across TV, social, OLV, and display. And our platforms offer fewer ad breaks than traditional media, which explains why audio has 36% better impact on memory than TV ads.

To get a robust student body, you need to cast a wide net. Digital audio provides you with the opportunity for mass scale combined with granular targeting, and the ability to optimize between the two. In addition to audience- and location-based targeting, we can target specific times of day or even specific activities to ensure your message resonates with the right person in the right place at the exact right moment (like mid-western moms on a midmorning jog the week before admissions open).

No audio ad? No problem. Our in-house audio creative agency, Studio Resonate, will make you your ads based on best practices and the format.

Thanks to logged-in user data, advanced targeting, and tracking capabilities, digital audio is completely measurable—from ad quality, to ad effectiveness, to campaign success. So you’ll know exactly how your campaign scored and where to take it next semester.

Digital audio is the perfect advertising solution for education advertisers. Digital audio is an always-on medium. Listeners spend their entire days with audio, when they’re waking up, on the job, running errands, and during almost every moment in between. And because audio leans into emotion and memory, it has a better chance for retention. On top of all this, audio is budget friendly, easy to scale, and infinitely refineable, so you can get the most out of your audio campaign.

Audio advertising is incredibly effective at targeting education audiences in specific markets. Thanks to SiriusXM Media’s best-in-class targeting, you can select for specific segments based on education level, income, family makeup, and much more. You can also target by behavior, mood, location, brand-safety and much more. Ensuring your education message lands on the right ears.

SiriusXM Media works with education brands of all sizes and budgets to help them achieve their goals. In fact, a recent streaming campaign we ran for an education advertiser earned a +6 point lift in aided brand awareness and +5 point lift in brand familiarity.

Ad pricing for a SiriusXM Media campaign varies based on where you're planning to run your campaign. We work with advertisers of all sizes, budgets, and objectives to help them meet their campaign goals—and we can help you reach yours too.

As the largest digital audio advertising ecosystem in North America, SiriusXM Media offers a broad range of different audio ad formats, from best-in-class announcer reads to brand sponsorships to ads read by top talent like Conan O'Brien, Neil DeGrasse Tyson, Alex Cooper, Stavvy, MrBallen, Hoda Kotb and more.

SiriusXM Media is the largest digital audio advertising ecosystem in North America, reaching 255M listeners or 1 in 2 Americans 18+. With an iconic portfolio of satellite, streaming and podcast brands, the largest ad-supported scale and share of ear in digital audio, the most valuable audiences in the industry, and pioneering innovation that knows no bounds, SiriusXM Media is not only serious about audio, but also serious about delivering results for your business.

Whether you advertise on the SiriusXM Podcast Network, SiriusXM Streaming Network, SiriusXM, or across our entire portfolio, we can help you find the right ad type and execution to ensure your message lands with the listeners you need:

• SiriusXM Streaming Network: Audio, Video, Display, Responsive Display, Dynamic Audio, Sequential Audio, Video Plus. Happy Hour, Sponsored Listening Video, Sponsored Listening Rich Media, First-Impression Takeover, Welcome Interstitial, Carousel. Sponsored Station, Station Generator, SoundCloud Mobile Interstitial, and Promoted Tracks
• SiriusXM Podcast Network: Audio, Video (YouTube), Host Reads, Announcer Reads, Show Bundles, Episodic Sponsorship, Video Host Read, and Integrated Solutions
• SiriusXM: Brand Spots, Host Reads, and Custom Offerings
• Live: Concerts and Podcast Tours