Audio advertising for the CPG industry

When it comes to consumer packaged goods, shoppers have a lot of options and little attention. With digital audio, you can truly connect with customers throughout their days in a format they can’t (and won’t) look away from.

Our shelves are stocked with eager listeners

The reality is: the day-in-the-life of a shopper has changed dramatically. They’re on-the-go, sometimes in store, sometimes ordering groceries to their door. And when you have a customer that’s always on, you have to be, too.

That’s where digital audio comes in—and SiriusXM Media specifically. We are the largest, most dynamic audio network in the US, dominating spaces like the car, the home, and the phone. From podcasts to music to talk radio and even sponsorable live events with branded activations, you can be in front of your customers across devices and formats, throughout their entire day.

Whether you’re a household cleaning/essentials, pet care, snacks/beverages, wellbeing, or any other brand that shows up on shoppers shelves, we’ll make sure you find the right listeners. And the best part? We can measure it all.

74%
of listeners learned about a new brand or product from an audio ad
73%
of consumers who shopped in person between 8AM-5PM also listened to audio in the same timeframe
67%
of listeners say audio ads communicate the benefits of multiple products within one ad
63%
of super-influential grocery shopping consumers are SiriusXM Media listeners

SiriusXM Media has the solutions to get your message in front of the right audience

We work with CPG brands of all sizes and budgets to help them reach consumers across our portfolio of digital audio platforms.

Get your message heard by dedicated shoppers on SiriusXM

87% of our satellite listeners agree that when they find a brand they like, they stick to it. 65% typically spend $120+ on groceries in an average week. And 48% go to the grocery store 2+ times in an average week.

Stock your brand in shoppers' favorite playlists on the SiriusXM Streaming Network

1 in 3 of our streaming listeners spend a weekly average of at least $150 on groceries. 61% say when buying toiletries, "The brand I choose is very important." And 71% say if a food item is on sale, "I buy multiple units to stock up."

Let hosts be listeners’ personal shopper with the SiriusXM Podcast Network

60% of our podcast listeners are super influential grocery shoppers. 59% say, "It is important to buy the brand I like regardless of price." And half of our podcast listeners remember advertised products when shopping.

Why is audio ideal for CPG brands?

Whether you’re a big-box store, an online DTC brand, or a manufacturer, SiriusXM Media has a solution for you. We can build you a custom campaign that spans our entire omnichannel portfolio, and work with your preferred data and analytics partner or MMM agency to measure it all.